Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates
Susan Tucker October 7, 2021 The content on your website is what builds relationships with your audience and leads them to take the action you want them to take. If your website isn’t working to achieve this goal, there’s a good chance the problem is your content. Sometimes, you need to conduct a review and … Continue reading Poor Conversion Rates? It Could Be Time for a Website Content Review
Karen Repoli September 27, 2021 You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should not overlook the tried and true method – email marketing. It is still one of the most effective options available. Research from Litmus Resource Center shows that email generates $ … Continue reading 11 Ways to Increase Your Email Marketing Response Rates
DeJuan Wright September 16, 2021 If you’re an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer’s perspective, email marketing is often seen as one of the more annoying branches on the great tree of marketing. It … Continue reading 3 Hooks Guaranteed to Increase Customer Email Open Rates
Rochelle Williams September 16, 2021 Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates are just at … Continue reading 10 Tips to Boost Your Email Open Rates
Pam Aungst September 2, 2021 As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising. Every business owner and entrepreneur … Continue reading Average Cost-Per-Click Rates By Industry
Jim Cusick August 19, 2021 Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you … Continue reading How to Increase Response Rates on LinkedIn
Tyler Smith July 8, 2021 Congratulations! Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is … Continue reading How to Lower Bounce Rates and Increase Conversion Rates for Your Blog
Matt Shealy June 30, 2021 For subscription businesses, getting customers and keeping them is a delicate line that they need to balance. While on the other hand, getting customers to sign the dotted line is important, getting them to stay can spell the difference between success and failure. As 65% of every company’s business comes … Continue reading Best Practices for Reducing Customer Churn Rates
Aubreigh Ulicki June 10, 2021 Did you know that the average person receives 88 emails per day? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many of us. But there’s a reason why email is so … Continue reading 9 Ways to Increase Email Open and Click-Through Rates
