Tag Archives: Rates

How to Optimize for High Landing Page Conversion Rates

Karan Saggi March 24, 2021 Having a stellar digital ad is critical for programmatic advertising. You want the ad to be eye-catching, engaging and drive the user to complete a desired action. But to really reap the benefits of your digital campaign, every element of the conversion funnel needs to be stellar—including your landing page. … Continue reading How to Optimize for High Landing Page Conversion Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

How to Decide Whether to Track Conversion Rates

Marcus Kamp December 2, 2020 At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence (BI) to track our clients’ success. We offer our clients extensive analytics reporting for social media marketing (SMM) campaigns and other digital marketing services, like tracking clicks, likes, follows and more, in hopes … Continue reading How to Decide Whether to Track Conversion Rates

How Too Much Choice May be Tanking Your Conversion Rates

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates

20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

Laura Krajewski August 7, 2020 As a call center agent, a day of work can be like whiplash. They have hours of monotonous work the first half of your shift and then… BAM! Something goes awry and they’re swamped with back to back phone calls from angry customers. The switch from boredom and tedium to … Continue reading Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?