by Marc Hummel April 9, 2016 Follow @realmarchummelApril 9, 2016 One of the big takeaways we learned while compiling the ecommerce benchmark data for the Q4 2015 Ecommerce Quarterly report: New visitors are half as likely as returning visitors to add an item to their cart. And it’s not just an average across channels—it’s nearly … Continue reading How To Boost Add-To-Cart Rates For New Visitors And Why It Matters
by Grant Thomas April 3, 2016 Follow @gsthomas22April 3, 2016 How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I’ve put together … Continue reading 5 Easy Ways to Increase Email Open Rates
by Michele Ballinger March 24, 2016 Follow @ballingertweetsMarch 24, 2016 Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely on advertising revenue streams, the digitization of information has significantly impacted advertising … Continue reading Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
by Julie Ellis March 3, 2016 Follow @premieressayMarch 3, 2016 Writing great content is quite possibly the quickest and most cost-effective way to increase your conversion rates. Great content creates engagement among your followers, generates valuable social shares, and incites readers to heed your call to action. All of these things are an important part … Continue reading 10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates
by Nora Flint February 4, 2016February 4, 2016 Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has … Continue reading 5 Ways to Use Product Videos To Increase Conversion Rates
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
by Amanda Clark January 18, 2016 Follow @GrammarChicIncJanuary 18, 2016 Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why. Maybe the reason people aren’t responding to your emails is … Continue reading This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates
by Bill Achola January 15, 2016 Follow @billacholaJanuary 15, 2016 Small businesses drive the market and have a huge potential for growth. However, this potential is barely realized because most small businesses do not have the right tools and resources. There is a huge consumer population out there waiting to be tapped into. Even just … Continue reading How Small Businesses Are Using Software Tools to Increase Their Conversion Rates
by Liesha Petrovich January 7, 2016 Follow @lieshapetrovichJanuary 7, 2016 The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell. Derek Halpern, from Social Triggers, says … Continue reading Email Mistakes that Destroy Click Through Rates
by Marc Hummel December 10, 2015 Follow @realmarchummelDecember 10, 2015 In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While all that stuff is true, it doesn’t … Continue reading Why You Should Care About Your Add-to-Cart Rates
