Brooke Oliveri November 18, 2014 As I said in Intro to Conversion Rate, CR is one of the most popular key performance indicators out there. It tells you how many people have done what you wanted them to. A high conversion rate sounds like a good thing, right? It usually is. That’s why … Continue reading 6 Reasons Your Conversion Rate Is Not-So-Great
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking?
By Brooke Oliveri, Published November 1, 2014 Welcome back! A few weeks ago, I had the pleasure of discussing about the ins and outs of conversion rate in CR101. Class is now back in session to talk about the next step: conversion rate optimization. What It Is Before we jump right into optimization, let’s review. … Continue reading CR102: Conversion Rate Optimization
By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update
National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don’t like things to be difficult, its one of the cardinal rules … Continue reading SEP 23: Decrease Your Website’s Bounce Rate Today
