by Rick Whittington February 2, 2016 Follow @rickwhittingtonFebruary 2, 2016 “Conversion rate optimization” is a mouthful, and it might seem like a very work-intensive process. As a marketing manager, you certainly know the value of taking the time to perform tasks like split-testing, key performance indicator analyses and website audits, but an in-depth website conversion … Continue reading 3 Simple Ways to Increase Your Website’s Conversion Rate
Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not. George Aspland on January 29, 2016 at 10:02 am When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate … Continue reading Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
by Rahul Singh January 12, 2016January 12, 2016 There are various reasons why people may visit your webstore–gathering information and educating themselves, checking prices or current availability of the product, to see all your offerings, for making the purchase, and then there are also some who visit just to browse for job openings. In all … Continue reading How to Take Charge of Your eCommerce Conversion Rate in 2016 (15 Bonus Tips)
by John Komarek December 31, 2015December 31, 2015 Product pages are the most visited parts of any ecommerce site, and if you aim to double or triple your product page conversion rate, there are simple and effective ways you can follow. These will not only turn more visitors into buyers, but will also decrease your … Continue reading 7 Secrets to Increase Product Page Conversion Rate
by Justine Ancheta December 13, 2015 Follow @justineokayDecember 13, 2015 You check your statistics in Google Analytics, and you feel a little sick. You know you produce valuable content, but your bounce rate is 76%. Or higher. In other words, 76% of users came by, devoured your content (or not) and left you hanging. And they didn’t … Continue reading Lower Your Bounce Rate and Keep Readers Sticking Around
by Charles Heitz December 11, 2015 Follow @CharlesHeitzDecember 11, 2015 What is a conversion? A conversion is any action you measure that you want visitors to your website to take. Typically, though not always, conversions are associated with sales or bringing people into the sales process. A conversion might be, for example, a sale, an … Continue reading The Beginner’s Guide to Conversion Rate Optimization
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
by Ron Johnson November 13, 2015 Follow @cyberoptikNovember 13, 2015 Conversion rate… the mantra of marketers and entrepreneurs worldwide. We would do anything to obtain a higher conversion rate (convert more of our visitors into customers). So, there you have it: great design, which contains the right elements arranged in the right order on the … Continue reading 5 Design Tactics to Boost Your Website Conversion Rate
by Niraj Ranjan Rout November 12, 2015 Follow @nirajrNovember 12, 2015 A high website bounce rate is every webmaster’s worst nightmare. When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay … Continue reading What A High Bounce Rate Says About Your Website
Amanda ClarkNovember 3, 2015 Do your website visitors actually stick around to read your content—or do they take one look at your site and then leave? If you’re not sure, check your website analytics and look at the bounce rate. The bounce rate effectively tells you how long visitors are staying on the site. If … Continue reading High Bounce Rate? Here are 8 Ways to Curb It.
