by Dan Shewan April 12, 2016April 12, 2016 Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website … Continue reading 11 Easy Ways to Reduce Your Bounce Rate
by Thomas Hajdukowicz April 11, 2016April 11, 2016 Churn rate, or attrition rate, is a marketing concept measuring the average customer lifetime or your average revenue loss. The churn rate is a closely monitored by data-driven marketers. This is becoming more relevant as digital companies start adopting a SaaS model and every paying customer gains … Continue reading How to Lower Your Churn Rate With Email Automation
by Ivana Kitanovic April 7, 2016April 7, 2016 There comes a time in every email strategy when you start asking yourself whether you’re doing everything right. You send out emails regularly to your subscribers and notify them of everything new connected to your blog or business, but still it seems like more and more of … Continue reading What Is Unsubscribe Rate and the Best Solution to Prevent People from Unsubscribing
by Jem Henderson March 18, 2016March 18, 2016 What is priming? Well, it’s a strategy used to influence people’s behaviour, one that has been studied in depth. The technical aspect of it is summarised as ‘an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.’ Basically, priming means that … Continue reading How Can Priming Help Improve Your Conversion Rate?
by Anna Manteufel March 12, 2016March 12, 2016 When it comes to our webpages, we’re prideful. We want to show off our content and have the world benefit from what we’ve created. Unfortunately, if consumers don’t see an indication of what they’re looking for within moments of landing on your page, you can expect them … Continue reading Reducing Bounce Rate: 7 Effective Ways To Reduce Your Bounce Rate
by Tommy Landry March 5, 2016 Follow @tommy_landryMarch 5, 2016 The goal of search engine optimization (SEO) is not just to increase site traffic or improve your visibility in search engines. Those are the stepping-stones to improve real, revenue-driving conversions, as well as to encourage existing consumers to come back to your brand time and … Continue reading How to Improve Your Conversion Rate Using SEO
by Rick Whittington March 1, 2016 Follow @rickwhittingtonMarch 1, 2016 Conversion rate optimization (CRO) is the science and art of maximizing the number of website visitors that perform a desired action, such as contacting your company, requesting a quote, downloading a whitepaper or subscribing to a newsletter. Historically, conversion rate optimization has accounted for a … Continue reading Conversion Rate Optimization Trends and Tactics for 2016
by Elisa Silverman February 14, 2016 Follow @ElisaKaphaFebruary 14, 2016 Your PPC ad attracted the right people to your landing page. Your carefully crafted content presented an irresistible offer. Your visitor is ready to do exactly as you’d like – click that button and convert. But STOP! First, you want them to “validate [their] humanity,” … Continue reading Do The New Captchas Affect Conversion Rate?
By Shane Barker February 11th, 2016 Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is “the task you want your web visitor to do on your website.” This can be signing up for a newsletter, buying a product, scheduling a … Continue reading 13 Conversion Rate Optimization Tools Compared
by Michael Wight February 10, 2016February 10, 2016 One of the fiercest competitions websites have is for visitors. After all, the more visitors, the better your conversion rates, or at least that’s what the common perception is. The truth is that your website will have a high bounce rate if it is not according to … Continue reading 3 Tips on How to Improve Your Website’s Bounce Rate
