Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Richie ContartesiJanuary 31, 2015 Is a High Quality Website Important? Think you’ve got what it takes to design a terrific-looking website, but your words just don’t seem to cut it? Fortunately, creating great content for a website is not that difficult, as long as you stick to some basic principles with your writing. The little … Continue reading The 10 Key Pieces of a High Quality Website
Jon Whitbeck December 29, 2014 A Quality Blog Can Build Your Business So, you think you want to blog? I’m all for it. I’m always encouraging my clients to blog. It’s a good idea for a variety of reasons. It is one of the best ways to connect personally with your existing audience, your industry … Continue reading 10 Steps To Build A Quality Blog
Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Andrew Dennis December 20, 2014 Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building … Continue reading Determining Link Quality Within a Link Building Campaign
December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
Jon Whitbeck December 15, 2014 Your Website Design Must Make the Right Impression You’ve got a website. Of course you do. You’ve had one since … forever … since it was a thing to have a website. You’re no dummy. You knew what your customers wanted and you gave it to them. But what … Continue reading 5 Ways to Evaluate Your Website’s Design Quality
Tommy Landry November 26, 2014 We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in … Continue reading 8 Key Characteristics of a Quality Website for Business
By Matt Ford, Published October 24, 2014 It’s easy to believe that quality is better than quantity when it comes to lead generation. Usually, it’s because the quantity, despite great numbers, ultimately create less value compared to a single, quality lead. It’s also based on the assumption that you can’t have both or at least … Continue reading Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
By Nicole Jenet, Published October 22, 2014 Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality … Continue reading Choosing Sides: Content Marketing Quality vs. Quantity
