Brent PohlmanJuly 17, 2015 In today’s world of building follower count numbers, achieving more likes and stars, it is imperative to not lose sight of working directly with people. Over my lifetime, I have been fortunate to meet a lot of people through family, work, school, organizations and church. I really value these type ofrelationships … Continue reading Build A Quality Network of Connections
Dan ShewanJuly 7, 2015 After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little … Continue reading Landing Page Relevance: Can You Optimize for Quality Score?
Troy HollenbeckJuly 6, 2015 No matter what business you try to set up on the web, you’re going to need leads, and lots. This is something that is universally recognized across all major industries or niches, as a problem to tackle. If you do not have this at all, you will not get moving forward … Continue reading How to Generate High Quality Leads in No Time
Sally FalkowJune 29, 2015 Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So although it is not strictly a Panda … Continue reading Google Confirms Quality Update
Tom GimbelJune 28, 2015 Tim Sackett, SPHR, recently wrote an interesting blog post about ‘highly selective’ employers. Many employers take pride in their rate of hiring compared to their volume of applications. Yet citing research from Time Magazine about selective universities, Sackett questioned whether quantity of applications was an accurate measure of selectivity or quality … Continue reading You’re Making Quality Hires… Find Out Who They Are
Brian LangJune 18, 2015 Through the years, I’ve met a good number of people that want to start their own business. Many people have a dream to live a better life than the one they’re currently living. And often that dream involves starting their own business. But most people I know will never start a … Continue reading Want To Start A Business? Make Sure You Have This One Quality
Michael SneddonJune 12, 2015 For the inexperienced company preparing to expand internationally, seeking, finding and qualifying competent patent translation services to assist with overseas patent applications or other technical translations isn’t necessarily a high priority. It should be, however, as even one inaccurate or confusing translation can jeopardize the entire operation, or at least potentially cost … Continue reading Protecting IP 101: Three Characteristics of a Quality Patent Translator
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
Cormac ReynoldsJune 8, 2015 A higher Quality Score is the key to achieving a better ROI from your AdWords account. It’s as simple as that. It means you can achieve more impressions, in better positions with less spend. Google has made it clear from the start that it is all about user experience and relevancy. … Continue reading Six Steps To Skyrocket Your Quality Score
Rebekah RichardsMay 13, 2015 What are predictive analytics? What can they do for your marketing department and when should you consider a predictive analytics software solution? We excerpted this article from the highlights of an interview with Mick Hollison. During the interview, Trent and Mick discussed predictive analytics and how it works in marketing. Are … Continue reading How To Evaluate Lead Quality With Predictive Analytics
