Tag Archives: Push

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 →

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Local Marketing Automation

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications →

5 Ways To Boost Conversions Using Web Push Notifications

Conversion Techniques

By Shivangi Sharma September 21st, 2017 An eMarketer report establishes that the global sales from retail will surpass $27 trillion in 2020. There are tons of other studies pointing out to this one trend that online retail is growing at an incredible pace globally. However, as with all other growing industries, online retail too is … Continue reading 5 Ways To Boost Conversions Using Web Push Notifications →

How to Use Web Push to Re-Engage At-Risk Shoppers

Shopping Campaigns

Sruthi Narayanan — June 21, 2017 Follow @getzaius — June 21, 2017 olafpictures / Pixabay Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences … Continue reading How to Use Web Push to Re-Engage At-Risk Shoppers →

Web Push Best Practices

Website Metrics

Sruthi Narayanan — May 26, 2017 Follow @getzaius— May 26, 2017 Thanks to its “real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to … Continue reading Web Push Best Practices →

Leveraging Web Push Notifications in E-commerce

eCommerce

Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce →

Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers!

Work Difficulties

Karl Sakas — March 16, 2017 Follow @KarlSakas— March 16, 2017 Feeling overloaded at work? Use technology to manage expectations for clients and coworkers. When you’re slammed at work, it’s tough to keep up with anything that’s not a top priority. But that doesn’t stop day-to-day inquiries from coming in. This can feel even more … Continue reading Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers! →

5 Ways to Creatively Leverage Web Push

Web Optimization Guidelines

Sruthi Narayanan — March 4, 2017 Follow @getzaius— March 4, 2017 Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is still dependent upon your … Continue reading 5 Ways to Creatively Leverage Web Push →

The Key to Behavioral Push

Work Environment

Sruthi Narayanan — November 7, 2016 Follow @getzaius— November 7, 2016 You’d be hard-pressed to find a person today who isn’t glued to their mobile device around the clock – psychologist Sally Andrews revealed that adults check their smartphones up to 85 unique times a day, spending up to five hours per day on their … Continue reading The Key to Behavioral Push →

Add Push To Your Salesforce, Add Pull To Your Marketing

by Ashik Desai, Columnist, November 1, 2016 As long as there have been prescription treatments, a brand’s salesforce has been the largest line item in its sales and marketing budget. Today, pharma brands are consistently spending more than $12 billion a year on sales efforts. This is a worthwhile investment, and these firms enlist some … Continue reading Add Push To Your Salesforce, Add Pull To Your Marketing →