Tag Archives: Purchases

How Trump’s tariffs are impacting prices and purchases this holiday shopping season

December 15, 2025 How Trump’s tariffs are impacting prices and purchases this holiday shopping season

Pick Me! Growing List Shows Agentic Preferences For Purchases

Pick Me! Brands Can No Longer ‘Buy Their Way’ Into Consumers’ Hearts by Laurie Sullivan , Staff Writer, November 5, 2025 Agencies and ad-technology companies are rolling out simulation tools to tell brands how to get the AI-based agents to recommend their products to consumers. Jellyfish, an agency under The Brandtech Group, released one on … Continue reading Pick Me! Growing List Shows Agentic Preferences For Purchases →

5 work-from-home purchases worth splurging for

Work From Home

July 14, 2025 5 work-from-home purchases worth splurging for BY Doug Aamoth Aside from the obvious, one of the best parts of the work-from-home revolution is being able to outfit your workspace as you see fit. And if you spend your days squinting at a tiny laptop screen, yelling into a tin-can microphone, and wondering if … Continue reading 5 work-from-home purchases worth splurging for →

More consumers using genAI tools to research purchases: Adobe

Generative AI

Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe →

75% of consumers made purchases as a result of SMS marketing

Consumer Behavior

60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them. Constantine von Hoffman on February 6, 2024 Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s … Continue reading 75% of consumers made purchases as a result of SMS marketing →

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases

Advertisement Industry

Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases →

Roku partners with Shopify to allow purchases direct from TV

Shopify

Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV →

Google begins refunding Stadia hardware purchases made on the Google Store

Google Shopping

Google is (unsurprisingly) shutting down Stadia in January Kris Holt @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, 2023. … Continue reading Google begins refunding Stadia hardware purchases made on the Google Store →

DoorDash is now delivering purchases from Facebook Marketplace

Facebook Marketplace

A fifth of US teens use YouTube ‘almost constantly,’ with TikTok not far behind A Pew survey suggested Instagram and Snapchat adoption rose, but Facebook and Twitter are less popular among teens than in 2015. K. Holt @krisholt Xavier Lorenzo via Getty Images Pew Research has published a new report that examines social media … Continue reading DoorDash is now delivering purchases from Facebook Marketplace →

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise

Retail Industry

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise →