Tag Archives: Psychology

Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Landing Page Optimization Tips (Backed by Psychology)

Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)

Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

5 Ways Psychology Courses Can Help Small Business Owners

Sarah Daren — July 25, 2018 — July 25, 2018 When most people think about starting a business, psychology doesn’t normally come to mind. Most business owners get started knowing nothing about psychology, and many of them do well. However, learning more about psychology can have some surprising benefits for business owners—benefits that can sometimes … Continue reading 5 Ways Psychology Courses Can Help Small Business Owners

The Psychology of Color in Marketing & What It Means for Your Video Ads

Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads

The Psychology of Processes: How to Work with Imperfect Humans

Benjamin Brandall — February 28, 2018 — February 28, 2018 Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents. But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgment, emotion, and creativity — also make humans a pain … Continue reading The Psychology of Processes: How to Work with Imperfect Humans

Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing