Tag Archives: Psychology

How to make any job more meaningful, according to a positive psychology researcher

  By Tamara Myles January 12, 2023 As someone who studies human thriving, productivity has always interested me. Humans are wired for it—we crave new challenges and opportunities to pursue our passions. But as a positive psychology researcher, my definition of productivity has never been about doing more in less time. Instead, I see productivity … Continue reading How to make any job more meaningful, according to a positive psychology researcher

How to Use Marketing Psychology to Influence and Persuade

Aabhas Vijay October 19, 2021 When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways. Indeed, … Continue reading How to Use Marketing Psychology to Influence and Persuade

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Landing Page Optimization Tips (Backed by Psychology)

Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)

Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

Dana Kachan — May 15, 2019 Follow @DanaKachan — May 15, 2019 Good design is something obvious. Great design is something almost transparent. Great web design can help build trust with users and motivate them to take your preferred course of actions and create profitable conversions. It’s not something about the influence on somebody’s will, … Continue reading Psychology in Web Design: Exploring Hidden Influences on Users’ Decision-Making

5 Ways Psychology Courses Can Help Small Business Owners

Sarah Daren — July 25, 2018 — July 25, 2018 When most people think about starting a business, psychology doesn’t normally come to mind. Most business owners get started knowing nothing about psychology, and many of them do well. However, learning more about psychology can have some surprising benefits for business owners—benefits that can sometimes … Continue reading 5 Ways Psychology Courses Can Help Small Business Owners

The Psychology of Color in Marketing & What It Means for Your Video Ads

Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads