By Larry Alton| 2017-10-04T06:21:54+00:00 October 5th, 2017|Marketing|0 Comments Share Share Tweet +1 Stumble Pin Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it … Continue reading 5 Psychological Concepts That Can Improve Your Content Marketing
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
by Melissa Chu March 21, 2016March 21, 2016 Are your social media efforts engaging people? Do you want to learn how to get audiences to respond? Creating content that connects with your target audience makes you stand out and motivate consumers to take action. In this article you’ll discover five ways to captivate audiences by … Continue reading Social Media Engagement: 5 Psychological Principles You Can Use to Improve Results
By Mandy Boyle September 28th, 2015 The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. You might not have thought about how psychology plays into landing page design, but at the root of it, … Continue reading 3 Psychological Tools To Use In Landing Page Design
Nick KolendaJuly 29, 2015 Crowdfunding is painful. With standard conversions, people receive value immediately. They buy your product. Then they receive your product. Done and done. That’s not crowdfunding. With crowdfunding, the end product doesn’t even exist. You need to convince people to give you money for something that they won’t receive for months (and … Continue reading 19 Psychological Tactics for Successful Crowdfunding Campaigns
Margot da CunhaJuly 20, 2015 Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $ 2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by … Continue reading 5 Psychological Tricks To Exploit In Your PPC Ad Copy
Jacob ShriarJune 1, 2015 One of the biggest things that we try to do at Officevibe is explain the human side of business. We want leaders to have an understanding of how to treat employees so that they are more engaged and enjoy their work, ultimately leading to a more successful business. I studied psychology … Continue reading 5 Psychological Theories That Every Leader Should Know
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page. Neil Patel on May 18, 2015 If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to … Continue reading 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
How do you re-engage visitors who leave your site before converting? Columnist Tim Ash provides some tips based on an human psychology. Tim Ash on December 5, 2014 People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about … Continue reading Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
