Tag Archives: Providing

Providing Value: What to Cover in a B2B Email Newsletter

Kara Jensen — March 15, 2020 Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make … Continue reading Providing Value: What to Cover in a B2B Email Newsletter

7 Benefits of Providing Employee Volunteering Programs

Liz Bardetti — May 17, 2018 — May 17, 2018 The benefits of providing employee volunteering programs are endless. From keeping employees engaged and building camaraderie to improving corporate culture and employer brand, volunteer programs have the power to recharge and sustain a healthy workforce. In 2016, CECP’s Giving in Numbers found that 61% of … Continue reading 7 Benefits of Providing Employee Volunteering Programs

10 Rules in Providing IT Services That Will Earn Your Client’s Trust

Barbara McKinney — March 3, 2017 — March 3, 2017 Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking … Continue reading 10 Rules in Providing IT Services That Will Earn Your Client’s Trust

Cross-device ad tech: How to vet potential partners providing this critical stack element

The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element

Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR

David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR

Plane OK: Airlines Providing Preferential Service on Twitter

Anthony ThomasSeptember 8, 2015 Last month British Airways was caught up in a PR incident when a customer Tweeted that a request for a callback from their reservations department was granted to a UK celebrity, a service generally denied to customers. Some clear double standards from @British_Airways based on social status.. Really poor to see. pic.twitter.com/bAqtLVGk5a … Continue reading Plane OK: Airlines Providing Preferential Service on Twitter