We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025 The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters?
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data. Constantine von Hoffman on June 27, 2023 A new partnership between Nvidia and Snowflake will let companies build generative AI assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with … Continue reading Snowflake and Nvidia partner to provide companies with generative AI apps
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
By Sam Becker March 13, 2023 The aftermath of Silicon Valley Bank’s collapse is still unfolding, and the bank is now under FDIC control, allowing insured depositors to access their money as of Monday morning. While that may help some of the bank’s thousands of corporate customers make payroll in the coming days, … Continue reading What will happen to SVB employees? Past bank failures may provide some insight
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide
AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail by Laurie Sullivan @lauriesullivan, January 11, 2023 The Coveo Merchandising Hub, built on technology acquired from Qubit in October 2021, made its debut Wednesday. It will give merchandisers a way to create personalized experiences, and relevant shopping journeys as well as build loyalty and increases profitability. … Continue reading AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data Brad Anderson / 29 Nov 2022 The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good. This leaves businesses scrambling to look … Continue reading No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
By Stephanie Vozza October 31, 2022 From industry events to parties with friends, there are plenty of opportunities to build your personal network, especially as the world starts to open back up after the lengthy pandemic shutdown. But what about job interviews? You’re meeting someone new, but could it also be an opportunity to … Continue reading How job interviews provide a perfect opportunity for networking
By Jerome Ternynk May 03, 2022 There’s always been points in time where talent supply has been scarce. Back in 1992, right after I left the French Army, I started a recruiting company in Europe because there was a huge gap in the talent market. Eventually, the markets reached a balance and we all … Continue reading 6 hiring techniques that provide a new perspective on sourcing talent
