Tag Archives: Programs

5 Tips for Moving the Middle with Your Incentive Programs

Marketing Guide

Cord Himelstein — April 19, 2017 Follow @mcfrecognition— April 19, 2017 Companies used to embrace the idea of showering top performers with praise and rewards as a way to boost productivity. The general thinking was that since these employees want to be here, they will work harder with less encouragement. However it can become difficult … Continue reading 5 Tips for Moving the Middle with Your Incentive Programs →

Looking for a Cost Effective Way to Streamline Your Employee Training Programs?

Employee Motivation

Rob Macleod — April 10, 2017 Follow @aktivmindlms— April 10, 2017 It’s no secret that corporate training departments often lack the funding and talent needed to create effective training programs. As an instructional designer, I have seen budgets slashed instructional design positions given to people that had no prior experience in building a solid curriculum. … Continue reading Looking for a Cost Effective Way to Streamline Your Employee Training Programs? →

Using marketing automation to create successful email programs in 2017

Marketing Automation

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017   Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017 →

Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference

Work Difficulties

Marisol Martinez — January 20, 2017 Follow @arisevsinc— January 20, 2017 Technological advances, employee preferences, and the willingness of companies to create greater efficiencies make work-from-home the clear path of the future as the old 9-to-5 “be in the office and at your desk” model fades. The Benefits of Work at Home are Strong for … Continue reading Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference →

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Marketing Guide

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs →

Successful SEO programs require content that supports the entire buy cycle

SEO And Content Strategy

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016   Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle →

Creating a Purpose-Driven Business Culture for Contingent Workforce Programs

Corporate Culture

by Len April Follow @ZenithtalentSeptember 20, 2016 Although leadership and vision may form the heart of an organization, people are its soul. That’s why creating the right company culture has become imperative for businesses in today’s rabidly competitive market. Yet what kind of culture works best? Performance-based? Engagement-based? For contingent workforce program managers, the answer … Continue reading Creating a Purpose-Driven Business Culture for Contingent Workforce Programs →

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