Tag Archives: Program

Why You Should Upgrade Your Training and Development Program

Training

Matt Thomas June 30, 2020 A well-constructed training plan enables employees to maximize their skillset and expand their expertise. These training and development programs can also foster better workplace morale, productivity, employee retention, and positively impact your bottom line. Although these training programs may be expensive, companies and employees can greatly benefit from the knowledge … Continue reading Why You Should Upgrade Your Training and Development Program →

The Recognition Program Mistake 64% of Organizations are Making

Employee Recognition

Caitlin Nobes — June 4, 2020 When it comes to your company’s recognition program, are you properly training your staff? Just one-third of organizations are training employees in how, when, and why to recognize their peers. That’s the finding of Achievers Workforce Institute’s 2020 State of Recognition report, released today. With few organizations training employees … Continue reading The Recognition Program Mistake 64% of Organizations are Making →

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

TV Advertisement

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting →

How the Paycheck Protection Program can save your agency, and your clients

World Level Crisis

The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today. Steven Hammer on April 3, 2020 This might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more … Continue reading How the Paycheck Protection Program can save your agency, and your clients →

Roadmap to Creating a Webinar Program from the Ground Up

Webinars Marketing

Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up →

Leveraging Your Rewards Program for COVID-19 Communication and Awareness

Business Protection

Vince Chiofolo — March 13, 2020 COVID-19, otherwise known as coronavirus, is having an impact. As such, organizations around the world are responding quickly by developing communication management plans to help inform their company constituents of the threats, needs, and risks associated with the pandemic. Here are a few key ways in which you can … Continue reading Leveraging Your Rewards Program for COVID-19 Communication and Awareness →

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

eCommerce Experience

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Ryan Phelan on March 12, 2020 While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like … Continue reading Your abandoned-cart email program is valuable to your bottom line, don’t neglect it →

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