Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
Tag Archives: Program
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Chris Wood on November 8, 2023 Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips … Continue reading 4 tips for auditing your marketing automation program
Study shows AI program could verify Wikipedia citations, improving reliability
Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability
X Lowers Requirements Of Ad Creator Revenue-Share Program
X Lowers Requirements Of Ad Creator Revenue-Share Program by Colin Kirkland , August 11, 2023 After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, the company said, X is attempting to onboard a larger pool of creators by now lowering the entry requirements … Continue reading X Lowers Requirements Of Ad Creator Revenue-Share Program
9 steps to make a reactivation program that really works
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
American Express Looks To Expand Program With Seasonal Offers
American Express Looks To Expand Program With Seasonal Offers by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2023 American Express continues to build out its Amex Offers program by providing a unique return on investment (ROI) for brands, as business partners have a better chance of their offer leading to a transaction, versus a click … Continue reading American Express Looks To Expand Program With Seasonal Offers
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program by Laurie Sullivan , Staff Writer @lauriesullivan, June 14, 2023 Yelp has added three partners — Tinuiti, Assembly, and Performics — to its Agency Development Program. The program provides an education series, unique insights, innovative advertising opportunities and pilot programs for media agencies interested … Continue reading Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
5 steps for building a recession proof ABM program
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started. Scott Gillum on June 7, 2023 Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent … Continue reading 5 steps for building a recession proof ABM program
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program by Colin Kirkland , March 31, 2023 Tetris, one of the most iconic video games of all time, is hopping on the Web3 bandwagon. The 40-year-old block-moving puzzle game announced the rollout of a new loyalty program that will earn players in-game points they … Continue reading Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push