Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention. By Jeanne Jennings Published on July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look … Continue reading Your email program is overdue for a portfolio review
Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data This won’t make the already-controversial AI training endeavor any more popular. By Anna Washenko June 22, 2026 PJ McDonnell/Shutterstock Meta has paused use of an AI training program that tracks its own employees’ keystrokes and mouse movements. The company has … Continue reading Meta is ‘pausing’ employee tracking program after it let the whole company see sensitive data
Microsoft Teams With Target, Expands ‘UCP’ For Loyalty by Laurie Sullivan , Staff Writer, April 21, 2026 Microsoft Advertising on Tuesday introduced general availability in the U.S. for Universal Commerce Protocol (UCP) feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on … Continue reading Microsoft Works With Target, Expands UCP For Loyalty Program
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe February 20, 2026 The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Albertsons Can Fuel Performance With Travel Loyalty Program by Laurie Sullivan , Staff Writer, September 24, 2025 Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points to book travel. It links to a travel … Continue reading Albertsons Can Fuel Performance With Travel Loyalty Program
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025 A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers?
Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. Ryan Phelan on June 26, 2025 Finally, vacation season is here. School is out for most students, and parents want to take a break or send their kids off to camp. However you define … Continue reading 6 steps to take a guilt-free vacation from your email program
May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
January 16, 2025 Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away The American Climate Corps is shutting down before Trump takes office. What even was it? BY Grist and Kate Yoder Giorgio Zampaglione loved his two-hour commute from the town of Mount Shasta into … Continue reading Biden’s green jobs program is ending almost as soon as it began—but that doesn’t mean the jobs will go away
