June 06, 2024 This Spokane program prepares inmates for firefighting careers Arcadia 20’s elite firefighters are recruited from existing firefighting prison camps. BY Reuters The inmates of Washington state’s prison system tramp through the forest, their yellow uniforms and helmets bright against the brown branches and green leaves. They are Arcadia 20, or ARC 20, an … Continue reading This Spokane program prepares inmates for firefighting careers
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
May 31, 2024 The IRS makes its free e-file program permanent The pilot began in March in 12 states, but the IRS now wants the program to be available nationwide. BY Associated Press The IRS said Thursday it will make permanent the free electronic tax return filing system that it experimented with this year and is … Continue reading The IRS makes its free e-file program permanent
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. MarTechBot on May 20, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Launching a loyalty program: Best of the MarTechBot
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot. Chris Wood on November 8, 2023 Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips … Continue reading 4 tips for auditing your marketing automation program
Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability
X Lowers Requirements Of Ad Creator Revenue-Share Program by Colin Kirkland , August 11, 2023 After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, the company said, X is attempting to onboard a larger pool of creators by now lowering the entry requirements … Continue reading X Lowers Requirements Of Ad Creator Revenue-Share Program
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
