Tag Archives: Program

Affiliate Marketing Program: The Guide To Get Started in 2019

Aashish Sharma — July 3, 2019 Follow @ineedseo — July 3, 2019 Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a marketing lever all the more useful as its ROI is fully mastered. Indeed, it is a form of performance marketing that involves paying … Continue reading Affiliate Marketing Program: The Guide To Get Started in 2019

How to Estimate a “Net Value” for Your A/B Testing Program

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program

Seven Steps to Create a Killer Thought Leadership Program

Fred Feiner — May 16, 2019 — May 16, 2019 ElisaRiva / Pixabay \Thought leadership is a powerful public relations, marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects … Continue reading Seven Steps to Create a Killer Thought Leadership Program

Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

Jen Spencer — April 15, 2019 — April 15, 2019 As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while … Continue reading Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers