Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program
Sean McDade — July 31, 2019 — July 31, 2019 Yes, you should tie compensation to your Voice of Customer (VoC) program (it’s the best way to get your people to actually use it!) But be strategic about how you do it… and when. Monetary bonus programs There are many creative ways to tie VoC … Continue reading How to Tie Compensation to Your VoC Program
Amity Kapadia — July 31, 2019 Follow @amitykapadia — July 31, 2019 With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In fact, in today’s multi-channel, always-on, digital landscape, it has become nearly impossible to generate awareness, trust, and acquire … Continue reading How to Build a Channel Partner Program
Jessica Huhn — July 22, 2019 — July 22, 2019 You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to convert leads and increase your customer base. What exactly … Continue reading Examples of Referral Program Ideas for Small Businesses
Aashish Sharma — July 3, 2019 Follow @ineedseo — July 3, 2019 Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a marketing lever all the more useful as its ROI is fully mastered. Indeed, it is a form of performance marketing that involves paying … Continue reading Affiliate Marketing Program: The Guide To Get Started in 2019
Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program
Robert Woo — June 25, 2019 — June 25, 2019 With so much competition in online marketing these days, branding your company is not just important, but absolutely necessary to make any sort of headway in the consciousness of consumers. As a simple diagram of the importance of branding, we like this graphic from The … Continue reading How to Brand Your Affiliate Marketing Program.
Jessica Huhn — June 18, 2019 — June 18, 2019 loufre / Pixabay Ready to launch a referral program and tap into the power of trusted recommendations? You’ll need to create a referral program FAQ. Your existing customers are your best advocates, so you’ll want to make sure they have all the information they need … Continue reading Examples Of What Your Referral Program FAQ Should Contain
Michael Ugino — June 5, 2019 — June 5, 2019 As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those … Continue reading How to Start an Ecommerce Affiliate Program to Increase Sales
Jessica Huhn — May 24, 2019 — May 24, 2019 When you’re browsing a website and a pop-up appears out of nowhere, you might think it’s a bit annoying. But that pop-up captured your attention, right? On your own website, attention-grabbing pop-ups can help increase the number of your customers who refer their friends after … Continue reading Examples of the Best Referral Program Pop-ups
