Aashish Sharma — July 3, 2019 Follow @ineedseo — July 3, 2019 Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a marketing lever all the more useful as its ROI is fully mastered. Indeed, it is a form of performance marketing that involves paying … Continue reading Affiliate Marketing Program: The Guide To Get Started in 2019
Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program
Robert Woo — June 25, 2019 — June 25, 2019 With so much competition in online marketing these days, branding your company is not just important, but absolutely necessary to make any sort of headway in the consciousness of consumers. As a simple diagram of the importance of branding, we like this graphic from The … Continue reading How to Brand Your Affiliate Marketing Program.
Jessica Huhn — June 18, 2019 — June 18, 2019 loufre / Pixabay Ready to launch a referral program and tap into the power of trusted recommendations? You’ll need to create a referral program FAQ. Your existing customers are your best advocates, so you’ll want to make sure they have all the information they need … Continue reading Examples Of What Your Referral Program FAQ Should Contain
Michael Ugino — June 5, 2019 — June 5, 2019 As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those … Continue reading How to Start an Ecommerce Affiliate Program to Increase Sales
Jessica Huhn — May 24, 2019 — May 24, 2019 When you’re browsing a website and a pop-up appears out of nowhere, you might think it’s a bit annoying. But that pop-up captured your attention, right? On your own website, attention-grabbing pop-ups can help increase the number of your customers who refer their friends after … Continue reading Examples of the Best Referral Program Pop-ups
Fred Feiner — May 16, 2019 — May 16, 2019 ElisaRiva / Pixabay \Thought leadership is a powerful public relations, marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects … Continue reading Seven Steps to Create a Killer Thought Leadership Program
Jen Spencer — April 15, 2019 — April 15, 2019 As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while … Continue reading Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
Bill Kaplan — April 1, 2019 — April 1, 2019 If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is … Continue reading You’re the Consultant: Revive a Failing Email Program
