Tag Archives: Program

MasterCard buys SessionM for tighter credit card-loyalty program integration

The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019  Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds.  SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration

The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

David DeCorte — September 30, 2019 If you’ve ever taken a peek at the Visa Core Rules, you’ll know that the card scheme’s regulations can be pretty in-depth and complicated. These rules govern interactions between cardholders, banks, and merchants. Everything from transaction timetables and processing requirements to guidelines for managing fraud are in the book. … Continue reading The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

How to Earn Executive Support for Your VoC Program

Sara Staffaroni — September 27, 2019 A Voice of the Customer (VoC) program is an essential tool to collect valuable customer feedback and take proper action to improve customer experience (CX). A successful program leads to higher return rates, fewer churns, and more loyal customers. Although many CX professionals understand the importance of VoC and … Continue reading How to Earn Executive Support for Your VoC Program

How To Drive Action With Your Voice of Customer Program

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program

How to Build a Channel Partner Program

Amity Kapadia — July 31, 2019 Follow @amitykapadia — July 31, 2019 With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In fact, in today’s multi-channel, always-on, digital landscape, it has become nearly impossible to generate awareness, trust, and acquire … Continue reading How to Build a Channel Partner Program

Affiliate Marketing Program: The Guide To Get Started in 2019

Aashish Sharma — July 3, 2019 Follow @ineedseo — July 3, 2019 Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a marketing lever all the more useful as its ROI is fully mastered. Indeed, it is a form of performance marketing that involves paying … Continue reading Affiliate Marketing Program: The Guide To Get Started in 2019

How to Estimate a “Net Value” for Your A/B Testing Program

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program