Ashley Sefferman August 3, 2021 Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product … Continue reading Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers
Tammy Wood July 19, 2021 Image Source Testing any software product is important, but especially when you’re providing it as a service – in other words, a SaaS product. It’s no longer a case of releasing a product and calling it finished – you’ll be adding new features or providing ongoing updates. For example, if … Continue reading A Beginner’s Guide to Smoke Testing Your SaaS Product
Ashley Sefferman July 16, 2021 What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a … Continue reading 6 Ways to Improve Your Product Experience
Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales
Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
Ashley Sefferman June 19, 2021 Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most high-performance product teams, some combination of co-located and remote team members is the future. We’ve mostly gotten comfortable with working remotely, but many remote product teams’ strategies lack in at … Continue reading 7 Collaboration Tips for Remote Product Teams
Anand Srinivasan June 2, 2021 Shopify is by far the most popular eCommerce platform today, used by more than 1.7 million merchants worldwide. A big reason for its popularity is the sheer number of third-party apps that are available for Shopify. Today, there are nearly 6000 apps on the Shopify App Store that let you … Continue reading The 10 Best Product Review Apps for Shopify
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
Prototype Design – How to Make a Product Prototype Developing a new product is an exciting experience. Creators and innovators get to experience the joy of creating something from nothing and turning an idea into reality. However, before you go into large-scale production, you need to start with a prototype. Developing a prototype will help … Continue reading Prototype Design – How to Make a Product Prototype
