Matt James September 7, 2021 Are you planning on announcing the launch of a new product? You probably are already planning on talking about it on your social media channels. However, there are other marketing channels that you should consider as well. One often overlooked marketing option is creating a press release to talk about … Continue reading 4 Tips to Create a Stellar Press Release to Market Your New Product
Tag Archives: Product
The Secret to Product Descriptions That Convert
Matt Janaway August 24, 2021 So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll in, right? Chances are if you’ve clicked on this post, most of your visitors are leaving without buying a thing. If that’s the … Continue reading The Secret to Product Descriptions That Convert
9 Product Demo Examples that Stand Out & Convert
Tom Whatley August 20, 2021 A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier. Done right, it’s a deal maker. Done badly, you risk losing … Continue reading 9 Product Demo Examples that Stand Out & Convert
Trainers: Know Your Product
Lyndell Danzie-Black August 10, 2021 As we transition from working virtually and rotational to some employees returning to the office, online presence is on the rise. Many persons are re-training and re-tooling voluntarily, and companies are creating quarterly goals that include methodologies for activity-engaging teams. This will include corporate training intended at developing new knowledge, … Continue reading Trainers: Know Your Product
Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
Ashley Sefferman August 3, 2021 Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product … Continue reading Product Feedback: What It Is, Why It Matters, and 7 Steps to Success
How to Improve Product Adoption: Proven Strategies for Product Managers
Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers
A Beginner’s Guide to Smoke Testing Your SaaS Product
Tammy Wood July 19, 2021 Image Source Testing any software product is important, but especially when you’re providing it as a service – in other words, a SaaS product. It’s no longer a case of releasing a product and calling it finished – you’ll be adding new features or providing ongoing updates. For example, if … Continue reading A Beginner’s Guide to Smoke Testing Your SaaS Product
6 Ways to Improve Your Product Experience
Ashley Sefferman July 16, 2021 What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a … Continue reading 6 Ways to Improve Your Product Experience
How to Write eCommerce Product Descriptions to Boost Sales
Chris Christoff July 9, 2021 Are you struggling with writing a strong description for your eCommerce products? In that case, you need to level up your game; otherwise, it can be difficult to boost your sales for more profit. When you sell your products online, having a strong product detail is extremely important. Your customers … Continue reading How to Write eCommerce Product Descriptions to Boost Sales
How to Build a Product Launch Strategy
Tom Whatley June 30, 2021 An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. In this article, we’ll … Continue reading How to Build a Product Launch Strategy
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