Tag Archives: Product

Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce

Sarah Jordan — November 20, 2016 Follow @http://www.twitter.com/sarahmcjordan— November 20, 2016 Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they need to overcome them. But serviced-based and product-based businesses also have their differences – a lot of them. Services not only require much more … Continue reading Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce →

Direct vs. Indirect Technology Product Sales

Product Management

Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales →

Make Your E-Commerce Product Page Convert

eCommerce Conversion

Lisa Kupfer — November 13, 2016 Follow @dearlisa— November 13, 2016 Product pages showcase the core of your e-commerce business, but they often get overlooked when it comes to SEO and content marketing. However, with just a few tweaks you can dramatically improve a customer’s experience on your page, drive better lead conversion and ideally … Continue reading Make Your E-Commerce Product Page Convert →

How to Build a Sales-Accelerating Product Qualified Lead Engine

Product Management

Elle Morgan — November 3, 2016 Follow @woopra— November 3, 2016 Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for cloud-based software has had a profound impact on the way B2B companies identify and convert customers. In the freemium model, users gain access to basic … Continue reading How to Build a Sales-Accelerating Product Qualified Lead Engine →

17 Best Ecommerce Product Video Examples

eCommerce Strategies

Tracey Wallace — November 9, 2016 Follow @tracewall— November 9, 2016 There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions. There are a few things though that … Continue reading 17 Best Ecommerce Product Video Examples →

Should You Use Digital Signage in Your Product Displays?

Digital Engagement

Joel Goldstein — November 8, 2016 Follow @joelgoldstein— November 8, 2016 Retailers are always on a mission to make their product displays stand out above the others, and one way to do so is by incorporating digital signage into displays. This innovative signage can help transform your retail space, but is it right for your … Continue reading Should You Use Digital Signage in Your Product Displays? →

Understanding the Importance of Product Knowledge in B2B Sales

B2B Success

Patrick Hogan — November 8, 2016 Follow @growtenfold— November 8, 2016 The B2B sales process is long and sophisticated. Before a client makes a purchase, they have to be assured that they will be getting the benefits they were promised. They need to feel secure about the salespeople they dealt with, the brand they’re entering … Continue reading Understanding the Importance of Product Knowledge in B2B Sales →

Technology Company Product Management Org Structures

Organization Structure

Phil Morettini — November 2, 2016 Follow @TechnologyGuy— November 2, 2016 Tech Product Management–what does this mean in a the typical software or hardware company? What is the function, and where does it belong? I have a broad view on this as I’ve held permanent positions in a number of high tech concerns, as well … Continue reading Technology Company Product Management Org Structures →

Pull live inventory data from your product database and place it in your search ad copy

Product Management

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy →

What Is a Good Marketing Strategy for New Product Development?

Marketing Strategy

by Jaime Nacach Follow @bloominariOctober 26, 2016 Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just … Continue reading What Is a Good Marketing Strategy for New Product Development? →