By Shane Barker October 13th, 2016 You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail to focus on the most important aspects of your launch. Yes, … Continue reading Overcome These 3 Common Product Launch Challenges
by Karen Repoli Follow @karenrepoliOctober 11, 2016 Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, … Continue reading How to Write Effective Product Descriptions
by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
Facebook’s new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit. Tim Peterson on September 20, 2016 Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store … Continue reading Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
by Shelby ClarkeSeptember 16, 2016 Have you ever landed on a webpage that failed to load the images – or all styling whatsoever? You’d probably assume that something went wrong, and you need to refresh the page. But can you imagine what the web would be like without pictures? I am a very visual person, … Continue reading 15 Great Resources and Websites for A+ Product Mockups
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
by Phil Morettini Follow @TechnologyGuySeptember 11, 2016 Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant that’s priced at $ 3.99, you’re not likely to see someone else offering the same-size package … Continue reading High Technology Product Pricing
by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company
by Jesse RichardsonAugust 30, 2016 Customer satisfaction is one of the most powerful indicators of success for your business. That statement likely doesn’t come as a huge surprise. Ask just about any business owner, and they’ll tell you they “know satisfaction is important.” Experts have profusely reported on single-question customer metrics as great indicators of … Continue reading The Importance of Product Feedback (And How to Gather It)
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
