Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert
Arye Zacks — December 28, 2017 — December 28, 2017 Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers … Continue reading 3 Ways To Test Product Ideas Using Social Media
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
James Scherer — December 21, 2017 — December 21, 2017 You work hard to drive people to your ecommerce website, but once they get there, up to 99% of them leave before giving you a dime. It hurts. Now there are a number of ecommerce marketing strategies you can implement to start taking better advantage … Continue reading How to Get More Sales from Your Ecommerce Product Page
Shane Barker — December 15, 2017 Follow @shane_barker — December 15, 2017 The ultimate goal of a business is to sell their products or services. To grow your business, you must make sure that your products or services are attractive to consumers. For ecommerce businesses, it’s essential that you showcase your products in a way … Continue reading How To Write Product Descriptions That Convert
Robbin Schuurman — December 11, 2017 — December 11, 2017 Goumbik / Pixabay Product Backlog ManagementAs a Product Owner, you are responsible for Product Backlog Management, in order to maximize the value of the Product. The Product Backlog is the single source of truth which contains all the work to be done on the Product. … Continue reading 10 Tips for Product Owners on Product Backlog Management
Robbin Schuurman — December 8, 2017 — December 8, 2017 geralt / Pixabay The Scrum FrameworkThe Scrum Framework is a lightweight framework that defines three Roles, three Artifacts and five Events, which is used to develop and maintain complex Products in complex environments. Scrum doesn’t prescribe a lot of things you must do, the Scrum … Continue reading 10 Tips for Product Owners on the Scrum Framework
Robbin Schuurman — December 3, 2017 — December 3, 2017 Agile Product ManagementOkay, before we dive into the tips on Agile Product Management, let us first look into what Agile Product Management is! A Product Owner in the Scrum Framework is the single person who is responsible for the success of a Product and for … Continue reading 10 Tips for Product Owners on Agile Product Management
Robbin Schuurman — December 2, 2017 — December 2, 2017 In this blog, we’ll cover some tips and tools for starting Product Owners, to help you in your new role. The Product Owner role is a brand new role in many organizations and it’s a role which can’t be compared to traditional roles, such as … Continue reading Tips For Starting Product Owners
Katy French — November 24, 2017 — November 24, 2017 There is certainly a difference between sales content and marketing content, but that doesn’t mean your infographic marketing can’t nudge people toward your product or service. The whole point of content marketing is to build relationships that encourage people to work with you in the … Continue reading 5 Ways to Incorporate Product Marketing Into Your Infographic Marketing
