Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
How to Promote Your Product to Students 23 March 2018 With estimated individual yearly earning capacity of £11,000 and annual aggregate spending power of £19 billion, millennials and the student population represent an attractive market segment to companies and brands interested in boosting their bottom line as well as their quarterly earnings. However, with the … Continue reading How to Promote Your Product to Students
Written By: Cath Andrews February 21, 2018 The 3 Parts: How To Write Product Reviews That Convert — Part 1 How To Write Product Reviews That Convert — Part 2 How To Write Product Reviews That Convert — Part 3 So you thought you’d come to this article to read about how to … Continue reading How To Write Product Reviews That Converts — Part 1
Cath Andrews — March 15, 2018 — March 15, 2018 How To Write Product Reviews That Convert — Part 1 How To Write Product Reviews That Convert — Part 2 How To Write Product Reviews That Convert — Part 3 Today’s the day — we’re going to start writing our product review. Excited? Good. Let’s … Continue reading How To Write Product Reviews That Converts — Part 3
Michael Ugino — March 8, 2018 — March 8, 2018 Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your … Continue reading Creating a Unique Amazon Product Listing: A Step-by-Step Guide
David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
Cath Andrews — February 28, 2018 — February 28, 2018 So you thought you’d come to this article to read about how to write a stunning sales page. Think again! The first in this series of three articles is not about writing a sales page. Not yet. I can hear some people saying “Thank goodness … Continue reading How To Write Product Reviews That Convert — Part 1
Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention
Devin Pallone — January 7, 2018 — January 7, 2018 Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions … Continue reading How to Write Product Descriptions That Actually Convert
Arye Zacks — December 28, 2017 — December 28, 2017 Have you considered using social media to test your latest business ideas? When I listen to most of my clients talking about social media, they are so focused on selling to the masses that they forget they have access to a focus group most marketers … Continue reading 3 Ways To Test Product Ideas Using Social Media
