Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch
Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch
Madeleine Wilson — January 31, 2020 With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase … Continue reading The Two Most Impactful 2020 Product Management Trends
Christa Tuttle — January 24, 2020 Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every … Continue reading How to Successfully Leverage a Research Panel for Product or Service Launches
Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt?
Daria Bagina — January 19, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth or Fact?
Dana Kachan — January 18, 2020 The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long learning philosophy finds its place here. The err is human, all of us make mistakes, but we also … Continue reading Product Strategy: How to Find Your Product Market Fit
Daria Bagina — January 17, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth of Fact?
Stefan Wolpers — January 14, 2020 TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog — a simple rule. How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than … Continue reading Product Mindset: Encouraging Ownership in a Scrum Team
