Chris Lukassen — December 9, 2019 What is an Experimenter? Sir Isaac Newton, Louis Pasteur, Marie Curie, Albert Einstein, and Nikola Tesla; this woman and these gentlemen are considered to be some of the greatest scientists of all time. If it wasn’t for people like Nikola Telsa, then maybe you wouldn’t have been able to … Continue reading The Experimenter (A Preferred Product Owner Stance)
Robbin Schuurman — December 3, 2019 What is a Clerk? The Clerk is your personal waiter for all your user story serving. Gathering all the wishes, user stories and demands is what The Clerk does. (S)he isn’t focussed on achieving the product vision, nor on crafting clear goals and objectives and the Clerk most certainly … Continue reading The Clerk (A Misunderstood Product Owner Stance)
Robbin Schuurman — December 2, 2019 What is an Influencer? Some of the most famous and influencial leaders of all times include people like Mohandas K. Gandhi, Nelson Mandela, Martin Luther King Jr. and Abraham Lincoln. These gentlemen are in all the top-10 lists of being the ‘the best’ Politician, Influencer, world changer, etc. etc. … Continue reading The Influencer (A Preferred Product Owner Stance)
Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service
JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue
Chris Lukassen — November 26, 2019 What is a Gatekeeper? The Gatekeeper is the single point of contact between the Scrum Team and the outside world. The Gatekeeper tends to block all connections between the Development Team and its stakeholders; all communication goes through him/her. The Gatekeeper may be acting as or really being an … Continue reading The Gatekeeper (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 25, 2019 What is a Visionary? Visionary Product Owners are people like Steve Jobs, Elon Musk, Thomas Edison and Winston Churchill. They have a clear vision about the future, they actively challenge the status quo and they are inspiring leaders to follow. Visionary Product Owners have a relentless focus on what … Continue reading The Visionary (A Preferred Product Owner Stance)
Robbin Schuurman — November 27, 2019 What is a Customer Representative? The Customer Representative Product Owner is the go-to person for people in the organization who want to gain a understanding of what customers (and/or users) are looking for in the product or service which the Product Owner is responsible for. Product Owners who take … Continue reading The Customer Representative (A Preferred Product Owner Stance)
