Tag Archives: Product

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy →

Maximizing Product Value Through Scrum Values

Product Development

Johannes Geske — February 20, 2020 Delivering and maximizing value is a complex undertaking in which Scrum Teams learn and create value through an empirical process based on transparency, inspection and adaptation. Empiricism comes to life when the people on a Scrum Team share and live values that promote transparency, inspection and adaptation – and … Continue reading Maximizing Product Value Through Scrum Values →

E-commerce category pages outperform product detail pages in SERPs

eCommerce Advertisement

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across … Continue reading E-commerce category pages outperform product detail pages in SERPs →

Why You Need to Offer Multiple Product Pricing Tiers

Product Management

Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers →

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

Marketing Guide

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue →

Technical Debt for Product Owners

Product Development

Boris Steiner — February 13, 2020 Technical debt seems like a topic that resides completely in the domain of a Development Team. They are responsible for delivering a potentially releasable Increment after all. But might there be more to it for a Product Owner? More to know, more to deal with, more to take care … Continue reading Technical Debt for Product Owners →

4 Essential Growth Areas for Any Product Launch

Product Management

Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch →

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Product Management

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch →

How to Create a Successful Marketing Strategy for a New Product Launch

Marketing Strategy

Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch →

The Two Most Impactful 2020 Product Management Trends

Product Management

Madeleine Wilson — January 31, 2020 With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase … Continue reading The Two Most Impactful 2020 Product Management Trends →