Jake Hatfield February 12, 2021 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do … Continue reading Cracking the Product Demo Code: Lessons From 78 SaaS Demos
William Harris February 12, 2021 Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. … Continue reading The Product Launch Guide: 5 Questions to Answer Before Making the Leap
Victoria Taylor February 11, 2021 When it comes to selling your products on social media or your eCommerce store, the way your products look matters far more than you think. We live in a world where people do judge a book by its cover or product reviews. Forbes found that 88% of shoppers characterize detailed … Continue reading 8 Product Photography Ideas to Help You Sell More Online
Stefan Wolpers February 9, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Garbage in, garbage out: No matter whether your team chose Scrum for the right purpose—solving complex, adaptive problems. No matter whether your Scrum Team’s product quality is top-notch or whether your teammates embrace self-management to the fullest. If your Product Backlog is … Continue reading Fixing Your Scrum: A Forensic Product Backlog Analysis (Part 1)
Sophie Beard February 9, 2021 LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, … Continue reading LinkedIn introduces Product Pages
Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing
Stefan Wolpers February 3, 2021 TL; DR: Product Owner Anti-Patterns from Job Ads Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. (February 03, 2021), I analyzed 60-plus randomly selected job ads from the UK, the US, … Continue reading 23 Product Owner Anti-Patterns from Job Ads: The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™
Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021
Gabrielle Hass January 7, 2021 It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase. There’s a big difference between writing a generic description of your product and writing a product description … Continue reading How to Write a Product Description That Sells
Chris Christoff January 4, 2021 The day you launch your product is a big one for your business. After a lot of hard work and diligence, the time finally arrives when you get to put your product out in the market and let your customers decide its fate. In a way, it’s like the make-or-break … Continue reading 4 Important Tips for a Successful Product Launch
