Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle
Christa Tuttle April 19, 2021 A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. With all these moving parts, it can be a challenge to clearly outline every step of the way and make sure it is accessible to all people involved. So, how can … Continue reading How to Create a Comprehensive B2B Product Launch Timeline
Christa Tuttle March 22, 2021 The shift to primarily virtual events and interactions has brought both challenges and successes to organizations. With virtual becoming the norm, a great deal of adaptation is and has been required to deliver value-added experiences for audiences. New product launches are an area that organizations have especially wrestled with in … Continue reading Strategies for a Successful Product Launch in the Virtual World
Kiran Patil March 19, 2021 As an Amazon seller, your product listing is your shopfront. Like a store display attracting buyers, your listing title and product images on the search result page get shoppers to click. Customers can then get complete information about your product on the product page with a detailed description, bulletin features, … Continue reading 5 Tips to Write Stand-Out Amazon Product Listings
Connor Benedict March 18, 2021 A successful product launch might be the difference between being a Fortune 500 company and your company going under. If you can get enough traction after a launch, there’s no saying what can happen to your company. The best way to have a successful launch is to have a well-made … Continue reading The Secrets of Creating a Product Launch Plan
Michelle Morgan March 14, 2021 Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales. While the default settings for Catalog campaigns can perform really well, there are lots … Continue reading 6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance
Chad Sanderson February 26, 2021 How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in … Continue reading Product Innovation: How to Build Products Your Customers Love
Syed Balkhi February 25, 2021 One of the best ways to exponentially increase your sales, traffic, and user engagement is through product pages. When someone lands on your site, it’s because they are interested in your content or buying something from your online store. If a user is checking out your product pages, you have … Continue reading 4 Things Every Product Page Needs for Exponential Growth
Stefan Wolpers February 23, 2021 TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think … Continue reading Product Discovery Anti-Patterns Leading to Failure
Dana Kachan February 14, 2021 It’s a simple guide for marketers and product creators aimed to help you navigate MVP marketing. Here I’m sharing my experience-based practices and approaches. You could often hear that a minimum viable product isn’t a product but a process. It’s very true. A minimum viable product is an idea deployed … Continue reading Insider Tips: How to Market a Minimum Viable Product to Maximise Engagement
