James Hamar — June 16, 2018 — June 16, 2018 Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should … Continue reading Should You Produce Video In House or Outsource?
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Chad Reid — June 8, 2017 Follow @thebig3c— June 8, 2017 Melionaire / Pixabay Fight it if you want, but video marketing is here to stay. People consume a surprisingly high amount of video content every month, and with each passing month, your competitors are learning this more and more. There are two reasons video … Continue reading The 7 Types of Videos Every Company Should Produce
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
David Murdico — February 10, 2017 Follow @DavidMurdico— February 10, 2017 Video game trailers are ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like with movie trailers, we all love them! They’re a window into the soul of the game. They grab a viewer’s attention, show them what the game … Continue reading 5 Keys to Produce a Killer Video Game Trailer
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Luana Spinetti July 15, 2016 Follow @LuanaTFJuly 15, 2016 Writing a blog post isn’t easy, but writing a blog post that converts is even more difficult. You have audience data to dig through, experts to find and quote, data from case studies and reports to find and include to support your topic. It’s really … Continue reading 8 Methods To Speed Up Writing and Produce Quality Blog Posts
Edward GeorgeJune 4, 2015 You are good, there is no denying it. Let’s be honest here, you are now at the point where you are planning your very own video marketing strategy. Whether you work for yourself or as part of a team this is a big responsibility, something that you should definitely be proud … Continue reading How to Produce a Killer Video Marketing Strategy
Greg TaylorJanuary 14, 2015 Producing video content is for your blog is much easier than you think. In this latest episode of Marketing Press TV, we explain how we create our videos and where they are broadcasted. We don’t do anything fancy. For the sake of velocity, we switched from a high production to a … Continue reading How To Produce Video Content For Your Blog
Peter LaMotte November 27, 2014 When it comes to attracting customers and building brand awareness, video is fast emerging as the marketing tool of choice for small and medium-sized businesses. Video marketing is also seen as a key resource for generating leads and building (or enhancing) brand awareness. According to the recent B2B … Continue reading How To Produce Videos Without Breaking The Bank
