Torrey Tayenaka — March 18, 2020 As a production company, we are often asked this question: “How much does it cost to produce a 60-second tv commercial?” seems like a simple enough question right? Well, in reality, it is much more complex than it looks. Asking this question is like asking an architect how much … Continue reading How Much Does it Cost to Produce a 60 Second TV Commercial?
Amit Dua — August 11, 2019 Follow @https://twitter.com/duamit — August 11, 2019 When we talk about diversity at workplace, we generally associate it with a certain race, gender, ethnicity, or sexual orientation. It is seen as a narrow view towards diversity in various Human Resource Management courses taught in B-schools. Broadly, diversity is explained as … Continue reading Diverse Companies Produce 19% More Revenue. How Can You Achieve It?
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018 Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization
Health Care Ads Produce Patients by Jack Loechner , Staff Writer @mp_research, August 7, 2018 According to data released by Kantar Media from its 2018 MARS Consumer Health Study, US adults are increasingly looking for health information online, to the extent that half say the internet is the first source they go to when researching health … Continue reading Health Care Ads Produce Patients
James Hamar — June 16, 2018 — June 16, 2018 Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should … Continue reading Should You Produce Video In House or Outsource?
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Chad Reid — June 8, 2017 Follow @thebig3c— June 8, 2017 Melionaire / Pixabay Fight it if you want, but video marketing is here to stay. People consume a surprisingly high amount of video content every month, and with each passing month, your competitors are learning this more and more. There are two reasons video … Continue reading The 7 Types of Videos Every Company Should Produce
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
David Murdico — February 10, 2017 Follow @DavidMurdico— February 10, 2017 Video game trailers are ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like with movie trailers, we all love them! They’re a window into the soul of the game. They grab a viewer’s attention, show them what the game … Continue reading 5 Keys to Produce a Killer Video Game Trailer
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns