Tag Archives: Process

How customer journey orchestration affects process: Getting started on CJO

Customer Journey

Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO →

The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

ABM Strategy

The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands.  Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI →

Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process

B2B Marketing

Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process Deanna Ritchie / 04 Aug 2022   Walnut, the disruptive product demo startup, has designed its buzzworthy Sales Experience Platform to help SaaS sellers seamlessly connect with their prospects. It utilizes personalized, codeless interactive demos that are fully optimized to maximize the B2B sales process. Walnut’s … Continue reading Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process →

Is Robotic Process Automation (RPA) the Next Big Thing in Automation?

Business Process Engineering

Is Robotic Process Automation (RPA) the Next Big Thing in Automation? Jim Edwards / 16 Jul 2022   A McKinsey Global Survey on Automation in 2020 revealed that 66% of organizations had automated one or more functions or business units, which was 57% in 2018. There is an increase in the number of organizations implementing automation. … Continue reading Is Robotic Process Automation (RPA) the Next Big Thing in Automation? →

Rethinking the marketing planning process for an agile world

Marketing Agility

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world →

This fine jewelry startup puts the design process in your hands

Startup Stories

By Elizabeth Segran   June 13, 2022 Creating a unique piece of jewelry for an anniversary or a milestone is a lovely idea—but traditionally, ordering custom rings or necklaces has been expensive and exclusive. [Photo: Hannah Thornhill/courtesy Silent Opus] A new startup called Silent Opus wants to modernize the process by letting you choose the … Continue reading This fine jewelry startup puts the design process in your hands →

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