Tag Archives: Process

Toward A Better Agency Review Process

Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process

How to Ensure Your Leadership Assessment Process Works

Darleen DeRosa — November 4, 2019 Follow @onpoint_llc Evaluating the performance and identifying development needs for the senior leaders in an organization can be a challenge. In the case of senior executives, corporate board evaluations are often ineffective because they fail to identify key performance indicators or even what the executive’s core responsibilities are. Without … Continue reading How to Ensure Your Leadership Assessment Process Works

Why Mentoring During the Onboarding Process is Beneficial

Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial

If You Aspire to Excellence Focus on Process

Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process

Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

Jeanne Hardy — September 27, 2019 Follow @creativebizinc rawpixel / Pixabay Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without … Continue reading Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

How to Hire a CRO Agency: A Process to Get It Right

Lindsey Peacock — September 21, 2019 — September 21, 2019 Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning … Continue reading How to Hire a CRO Agency: A Process to Get It Right

Webinar Emails: A Start-to-Finish Promotion Process

Michelle Deery — September 15, 2019 — September 15, 2019 Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% … Continue reading Webinar Emails: A Start-to-Finish Promotion Process