Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study
When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process
By Ahmed Elgammal—The Conversation June 28, 2023 Making art using artificial intelligence isn’t new. It’s as old as AI itself. What’s new is that a wave of tools now let most people generate images by entering a text prompt. All you need to do is write “a landscape in the style of van Gogh” … Continue reading Making art with AI isn’t an art form—it’s a process of trial and error
The Best Sales Performance Process for a Winning Sales Team Pratisrutee Mishra / 22 Mar 2023 The significance of sales enablement has been in question ever since an increase in the technological competition in the sales industry. But do you think that ensuring the uniform striving of capable employees in the sales team will … Continue reading The Best Sales Performance Process for a Winning Sales Team
Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI. Greg Kihlstrom on December 27, 2022 This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second … Continue reading The ROI of personalized experiences: Process measurements
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches
Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
