Tag Archives: Process

Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale

Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale →

How to Grow Revenue 130% Using This 7-Step Customer Retention Process

Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process →

How the Design Thinking Process Improves Innovation and Customer Experience

by KC Claveria Follow @kcclaveriaOctober 21, 2016 An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, … Continue reading How the Design Thinking Process Improves Innovation and Customer Experience →

How To Engage B2B Buyers During Their Decision-Making Process

by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process →

Is Business Process Outsourcing Relevant For Your Small Business?

by Benjamin BrandallSeptember 24, 2016 What is Business Process Outsourcing (BPO)? Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone. It doesn’t have to be done on a massive enterprise scale, and … Continue reading Is Business Process Outsourcing Relevant For Your Small Business? →