Julia BorginiSeptember 16, 2015 Guest blogging’s been pronounced dead quite a few times over the last couple of years. Yet if you take a quick spin around the interwebs you’ll see that many people are growing their businesses through guest blogging. So how can it be dead? Well, it’s not. Guest blogging is alive and … Continue reading Solve Your SEO Problems With Guest Blogging
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
Brian HughesMay 26, 2015 Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing’s potential, a lack of automation may be to blame. Eighty-nine percent of businesses say email marketing is … Continue reading How Email Marketing Automation Can Solve Your Top Sales Problems
Rick LepsingerApril 30, 2015 Anyone who has worked on a project that involved leaders from multiple departments or functions knows how quickly progress and productivity can come to a halt. When various staff across different departments and locations are focusing on inconsistent requests and tasks from various leaders, the process can become messy, counterproductive and … Continue reading 3 Signs Your Productivity Problems Are Linked to Poor Collaboration
James ClearMarch 4, 2015 In late November of 1991, a three-year-old girl was diagnosed with leukemia. There was a 30 percent chance she would die. In the coming months, she would receive a long list of chemotherapy drugs: 6MP, asparaginase, methotrexate, prednisone, and vincrinstine. The miracle was not only that these drugs could potentially cure … Continue reading How to Solve Big Problems: Lessons Learned From Cancer Scientists
Bob HutchinsMarch 2, 2015 When it comes to customer service on social media, there are brands that get it…and those that don’t. The brands that truly excel in social media customer service know that response time is everything. But just how fast is “fast?” And what happens when a customer isn’t satisfied by your response? … Continue reading The Top 3 Problems With Customer Service On Social Media [Infographic]
Christopher PennMarch 2, 2015 Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites that are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing … Continue reading 4 Mobile SEO Problems That PR Pros Must Conquer
Business.comFebruary 3, 2015 Ah, money. As a start-up owner, some days it can seem like you’re spending money faster than you can possibly hope to make it. You know you need to be strategic about how you allocate financial resources in order to get the biggest bang for each dollar. Unfortunately, all too often this … Continue reading 5 of Your Biggest Startup Problems Solved
By Sarah Greesonbach, Published October 30, 2014 Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it. When a roadblock appears, you need to troubleshoot the root of the problem so that you don’t inadvertently dismiss a valuable tool or … Continue reading How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas
By Tara Banda, Published October 26, 2014 For any local business, no matter how excellent the customer service is, how groundbreaking the products are, or how well the company is known, there will always be a time when customer complaints come up. You can’t please everyone. However, there are some things you can do handle … Continue reading Solve These 3 Problems to Save Your Business from Complaints
