Tag Archives: problem

Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Karl Sakas — September 9, 2019 Follow @KarlSakas — September 9, 2019 Time Leakage is hurting your agency’s profit margins. Read on to see why… and how to fix it. What if you were wasting $ 15,000 per employee every year? You might already be doing this, thanks to a common (yet often hidden) problem: … Continue reading Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

People Are Not the Problem: Eight Tips for Managing Change Successfully

Darleen DeRosa — September 4, 2019 Follow @onpoint_llc — September 4, 2019 Pexels / Pixabay Despite the amount of time and money that’s been invested in educating organizations and training leaders in the tools and skills to manage change, results have been uneven at best. OnPoint Consulting’s Execution Gap Survey of 935 leaders found that … Continue reading People Are Not the Problem: Eight Tips for Managing Change Successfully

Could Facebook’s reputation problem affect your Facebook marketing campaign?

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?

No Testimonials, No Problem – How Advisers Can Build Trust Online

Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online

One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem

Consumers largely unaware of fake reviews problem on Amazon

Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019  Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM).  Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon

Yes, You Need to Address the Problem of Employees’ Mental Health

Liz Kislik — February 1, 2019 Follow @lizkislik — February 1, 2019 If you work with at least five people, there is a high likelihood that one of them is suffering from some form of mental illness, according to data from the National Institute of Mental Health (NIMH). And yet we usually treat mental illness … Continue reading Yes, You Need to Address the Problem of Employees’ Mental Health