Tag Archives: problem

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Why Businesses Fail to Solve the Right Problem

Steven Imke January 26, 2021 In business as in politics, people are too often looking for easy, short-term solutions to demonstrate action and therefore fail to solve the right problem resulting in making the real problem harder to solve in the long run. For example, Twitter and Facebook, seeking an easy-to-implement short-term solution, after some … Continue reading Why Businesses Fail to Solve the Right Problem

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

To Resolve A Problem, Stop Struggling And Do These 6 Things

Liz Kislik — June 4, 2020 Alexas_Fotos / Pixabay From time to time, organizations face drastic challenges, whether they have to struggle to stay afloat or suddenly have more demand than they can manage comfortably. But even after any particular crisis runs its course, businesses will continue to face new strategic and operational problems in … Continue reading To Resolve A Problem, Stop Struggling And Do These 6 Things