July 13, 2026 Your next budget problem may not be electricity—but your water bill BY Anna-Louise Jackson Brace yourself for higher water bills—and soon. Within a decade, millions of Americans could face monthly water bills so high that they’ll become unaffordable. Water rates have already been rising three times faster than inflation. However, hotter and drier … Continue reading Your next budget problem may not be electricity—but your water bill
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights. By Constantine von Hoffman Published on June 19, 2026 After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a … Continue reading The real martech problem is not technology
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. By Melissa Reeve Published on June 16, 2026 On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their … Continue reading Better prompts won’t fix your workslop problem
June 10, 2026 Amtrak wants people to work from trains. There’s just one problem BY María José Gutiérrez Chávez From meetings on beaches to working form home while the laundry is on spin cycle, technology and remote work policies have allowed anyone to work from anywhere—except maybe an Amtrak train. That’s the conclusion many users on … Continue reading Amtrak wants people to work from trains. There’s just one problem
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. By Constantine von Hoffman Published on May 27, 2026 The flood of AI crawlers and automated agents is forcing publishers and content owners to face a challenger: Deciding who … Continue reading IAB Tech Lab tackles the growing AI bot problem
May 27, 2026 The hiring market has an honesty problem BY Houman Akhavan As 7.4 million Americans sit unemployed, the path to employment has completely changed. Amid fake listings, AI filtering of candidates and widening talent pools, job seekers believe that they’re competing against a hiring ecosystem that penalizes honesty and rewards perception. The result? A … Continue reading The hiring market has an honesty problem
A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools. By MarTechBot Published on May 11, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How OSI could finally fix ABM’s biggest data problem
March 29, 2026 AI is teaching us to speak like bots, and it’s a problem BY Meridith Grundei Immediately after a keynote speaker I was coaching for a large conference finished her rehearsal, I pulled her aside. “How much of your script was written by AI?” I asked. She looked up at me out of the … Continue reading AI is teaching us to speak like bots and its a problem
Reddit is weighing identity verification methods to combat its bot problem The platform’s CEO mentioned Face ID and Touch ID as ways to verify if a human is using Reddit. By Jackson Chen March 21, 2026 Reddit There could be one more step required before creating an account and posting on Reddit in the future. … Continue reading Reddit is weighing identity verification methods to combat its bot problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone Published on March 17, 2026 Last updated on March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem
