March 29, 2026 AI is teaching us to speak like bots, and it’s a problem BY Meridith Grundei Immediately after a keynote speaker I was coaching for a large conference finished her rehearsal, I pulled her aside. “How much of your script was written by AI?” I asked. She looked up at me out of the … Continue reading AI is teaching us to speak like bots and its a problem
Reddit is weighing identity verification methods to combat its bot problem The platform’s CEO mentioned Face ID and Touch ID as ways to verify if a human is using Reddit. By Jackson Chen March 21, 2026 Reddit There could be one more step required before creating an account and posting on Reddit in the future. … Continue reading Reddit is weighing identity verification methods to combat its bot problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone Published on March 17, 2026 Last updated on March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem
March 15, 2026 The hidden problem with feeling ‘overworked and underpaid’ BY Grant Wyatt “Overworked and underpaid” has become the modern workplace anthem. The internet is full of advice on how to negotiate harder, “quiet quit,” or jump ship. It’s an easy narrative to embrace: If you feel undervalued, the system must have failed you. That … Continue reading The hidden problem with feeling ‘overworked and underpaid’
March 07, 2026 3 signs your meetings have a culture problem BY Jamie Shapiro Meetings in corporate America are broken—and only breaking down more. Globally, people sit in three times as many meetings as they did before the pandemic, 60% of meetings are ad hoc, rather than scheduled, and 71% of people regularly multitask through them. … Continue reading 3 signs your meetings have a culture problem
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. By AtData February 27, 2026 Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three … Continue reading The Data Doppelgänger problem by AtData
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. By Shama Hyder February 26, 2026 Most marketing assumes recognized pain points. Customers know they have issues, so they search for solutions. Your job as a marketer is to position … Continue reading How to create demand when buyers don’t see the problem
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. By Mark Stouse February 18, 2026 The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective … Continue reading The GTM spending problem no one wants to admit
Marketing mix models often fail because insights stop at analysis. Here’s what it takes to turn MMM into a decision-driving capability. Angelina Eng on December 18, 2025 Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their … Continue reading Marketing mix modeling has a usage problem, not a tech problem
August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
