Matt Janaway April 8, 2021 It’s not hard to see why more and more people are stepping into the digital marketing world. With an umbrella of profitable careers to choose from in one of the UK’s biggest growth industries, everyone wants to come out on top. However, as a marketer myself, and huge ecommerce enthusiast, … Continue reading The Problem With Digital Marketing
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Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Why You Want to Be the Problem Child
Brian Basilico February 4, 2021 I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the … Continue reading Why You Want to Be the Problem Child
Why Businesses Fail to Solve the Right Problem
Steven Imke January 26, 2021 In business as in politics, people are too often looking for easy, short-term solutions to demonstrate action and therefore fail to solve the right problem resulting in making the real problem harder to solve in the long run. For example, Twitter and Facebook, seeking an easy-to-implement short-term solution, after some … Continue reading Why Businesses Fail to Solve the Right Problem
Can E-commerce Solve the Problem of Slotting Fees?
Ali Faagba October 14, 2020 Understandably, the distribution channel of a product — from the manufacturer to the end-user — has a lot of intricacies and politics, prominent among which is the hot topic: slotting fees. The moral position of slotting fees has been a bone of contention among business scholars for decades — the … Continue reading Can E-commerce Solve the Problem of Slotting Fees?
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
No Skills, No Problem: Here’s 7 Simple Ways to Earn Money Online
Kazi Hassan June 17, 2020 Tumisu / Pixabay The COVID-19 pandemic is not only a public health crisis, but it is also an economic one. In the three months since lockdown measures have been put in place, over 14 million Americans have lost their jobs and even more have had their hours reduced. If you’re … Continue reading No Skills, No Problem: Here’s 7 Simple Ways to Earn Money Online
To Resolve A Problem, Stop Struggling And Do These 6 Things
Liz Kislik — June 4, 2020 Alexas_Fotos / Pixabay From time to time, organizations face drastic challenges, whether they have to struggle to stay afloat or suddenly have more demand than they can manage comfortably. But even after any particular crisis runs its course, businesses will continue to face new strategic and operational problems in … Continue reading To Resolve A Problem, Stop Struggling And Do These 6 Things
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon. Greg Sterling on April 22, 2020 Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews … Continue reading Fake reviews problem is much worse than people know
The Growing Problem (And Cost) of Employee Turnover [Infographic]
Brian Wallace — October 8, 2019 Follow @nowsourcing The biggest downside to a strong economy right now is that turnover is growing at a high rate of speed. When employees have options they tend to look for more pay and better benefits as well as an opportunity to grow and advance in their careers. Turnover … Continue reading The Growing Problem (And Cost) of Employee Turnover [Infographic]