Your Startup Probably Doesn’t Need Funding – and Here’s Why Andrew Gazdecki / 30 May 2022 Ever wished your teachers had taught you money skills? As the proud father of a two-year-old boy, I hope one day to teach him how to manage money so he needn’t worry as much about it as I … Continue reading Your Startup Probably Doesn’t Need Funding – and Here’s Why
By Next Big Idea Club April 10, 2022 Ruchika Tulshyan is the founder of Candour, an inclusion strategy consultation firm. She has also been a business journalist, covering diversity and leadership for Forbes. Below, Tulshyan shares five key insights from her new book, Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging … Continue reading 5 things you probably haven’t thought of that will help you be more inclusive
Nina Fountain December 19, 2021 Key people in your workplace are ready to leave because of a poor Workplace Experience. Hybrid work has created a lot of friction in the workplace. Because the best employees can go where they please, they could easily choose to leave for an employer who will offer a better Workplace … Continue reading Your Best Employees Are Probably Poised to Leave. This Is Why.
Victor Iryniuk September 16, 2021 Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less effective) than inbound. It requires more creative persuasion because you’re approaching the consumer with a pitch instead of the consumer approaching you for info. For web users, it’s a blatant interruption … Continue reading 5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.
Karen Repoli June 24, 2021 I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how … Continue reading 3 Smart Business Investments You’re Probably Not Making
Barry Roos September 22, 2020 When you go to any of of the world’s great museums you will see abstract art which shows off the wild imaginations of their creators like Pablo Picasso. Somehow we have gotten to the point where some people believe their website should be this type of artistic creation. Wrong! Many … Continue reading If Your Website Looks Like a Picasso, It Will Probably Fail
Jay Rahman — March 12, 2020 ‘So’ – I asked, ‘How was the training course?’ ‘Amazing’, said the newly minted ‘Super Agile Scrums Mechanical Engineer’. ‘Cool, what did you learn…? ‘ ‘I learned about all this amazing agile scrum stuff!’ replied the eager chap ‘Great,’ I smiled, ’so what are you doing differently?’ ‘Excuse me?’ … Continue reading That Agile Training Course Probably Wont Work…
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick
Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
