Jock Breitwieser May 17, 2021 Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true. Social selling is straightforward, so long … Continue reading How to Achieve Effective B2B Social Selling – 4 Critical Principles
Roie Raitses March 19, 2021 Knowing the technicalities of building a landing page isn’t in your job description as a marketer, executive or business owner. But having the ability to articulate what good design means can help you effectively communicate with your team to create high-converting marketing assets that maximize your return on investment (ROI). … Continue reading The Core Principles of Conversion-Centered Design
Aparajito Sengupta December 17, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principles to Transform User Experience
Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles
Evanne Farmer August 17, 2020 A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at the same time. In other words, you want to be able to give your customers a lot of value through your products and services, but you want to use the … Continue reading How to Integrate the Principles of Six Sigma With Social Media
James Efron — May 26, 2020 The success of SEO-promotion is the result of a step-by-step clear algorithm of actions, which ultimately must necessarily include analysis of the results and market monitoring. This is the first principle of effective business promotion in search engines and you must adhere to it if you do not just … Continue reading 6 Simple Principles of Website SEO Promotion in 2020
Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales
Jock Breitwieser — April 2, 2020 “Social selling is hard.” This statement is definitely true in some ways but is also wrong in others. Yes, social selling is hard. At first. It requires a dedication to stick around, find out what works for you, and re-craft strategies that fit within those parameters. In the end, … Continue reading How to Do Social Selling: 8 Principles to Apply Every Single Day
Lexie Lu — March 23, 2020 At the heart of user experience (UX) design is what speaks to your target audience. There are millions of websites vying for the attention of the public. If you want to grab your site visitors and keep them engaged, you need to pay attention to the user-friendliness of your … Continue reading 9 of the Best UX Design Principles You Need to Adopt Now
Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1
