Tag Archives: principles

The Core Principles of Conversion-Centered Design

Roie Raitses March 19, 2021 Knowing the technicalities of building a landing page isn’t in your job description as a marketer, executive or business owner. But having the ability to articulate what good design means can help you effectively communicate with your team to create high-converting marketing assets that maximize your return on investment (ROI). … Continue reading The Core Principles of Conversion-Centered Design

8 Design Principles to Transform User Experience

Aparajito Sengupta December 17, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principles to Transform User Experience

How to (Re)Build a Creative Agency Today: 4 Key Principles

Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles

When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales

Jeffrey Mirro — May 20, 2020 The field of search engine optimization is one that is continually growing and evolving. As the world of digital marketing expands, new principles become increasingly important within the field of SEO. Voice search optimization, commonly referred to as VSO, is one of these principles that is becoming increasingly popular … Continue reading When Correctly Paired With Other Key SEO Principles, VSO Can Help Businesses to Drive Their Sales

How to Do Social Selling: 8 Principles to Apply Every Single Day

Jock Breitwieser — April 2, 2020 “Social selling is hard.” This statement is definitely true in some ways but is also wrong in others. Yes, social selling is hard. At first. It requires a dedication to stick around, find out what works for you, and re-craft strategies that fit within those parameters. In the end, … Continue reading How to Do Social Selling: 8 Principles to Apply Every Single Day

Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

Jennifer Warren — January 7, 2020 Sound design is no more the privilege of a handful of uniquely talented individuals. Today, virtually all designers, with the application of evergreen UX principles, can achieve the same. By the way, playing by the principles has its advantages. It increases the probability that a design will be successful. … Continue reading Play by the Rules: 15 Tried and Tested Principles to Up your UX Game in 2020 – Part 1

Do the marketing principles we learned in college still apply today?

Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?