Tag Archives: Prime

Word of Mouth is a Prime Marketing Tool for Small Business Owners

David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners

3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day

Mark Miller — July 18, 2017 Follow @MMtwopointfive — July 18, 2017 Last week, Amazon held the latest edition of Prime Day, an annual event it puts on for its Prime subscribers. Like most things the eCommerce giant does, it’s something digital marketers and e-tail leaders should keep a close eye on. With the holiday … Continue reading 3 Valuable eCommerce Lessons to Take from Amazon’s 3rd Prime Day

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing by Monique Zapata-Kaufman , Op-Ed Contributor, July 7, 2017 Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and … Continue reading How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing

How to Prime Your People and Adopt Lean Methodology

Jamie Critelli — November 26, 2016 Follow @gothamCulture— November 26, 2016 There is a graphic which circulates the internet, listing TEN REASONS employees stay with a company. All these attributes sound very noble. The term “employee engagement” sums up all 10 words. Certainly, your company’s staff can identify with some of these attributes. But how … Continue reading How to Prime Your People and Adopt Lean Methodology

So You Want to Sell Software? How to Interview for & Nail That Prime AE Role

by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role

Prime Day the “biggest day ever” for Amazon and its Alexa devices

Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second. Greg Sterling on July 13, 2016  Amazon reported earlier this morning that the second Prime Day was its biggest sales day ever. Despite some well-documented issues, sales were 60 percent higher than in 2015, which included large sales of … Continue reading Prime Day the “biggest day ever” for Amazon and its Alexa devices

Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers

A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. Amy Gesenhues on July 11, 2016 at 2:56 pm Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers. Last year’s event proved … Continue reading Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers