Reaching Rural Shoppers On Amazon Prime Day Who Spend More by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2021 Several companies released Amazon Prime Day data on Tuesday. Some unexpected results come from Adobe Analytics, which point to the states with the highest gains in purchases during the first 24 hours of sales. I have … Continue reading Reaching Rural Shoppers On Amazon Prime Day Who Spend More
Tag Archives: Prime
Keep the Momentum After Prime Day 2021
Jeremy Brown June 22, 2021 Welcome to part three of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during … Continue reading Keep the Momentum After Prime Day 2021
Amazon Advertisers Up Spend During Two Days Of Prime
Amazon Advertisers Up Spend During Two Days Of Prime by Laurie Sullivan @lauriesullivan, October 16, 2020 Kenshoo clients running Amazon Advertising during the two Prime sale days spent 3.8 times more on advertising versus the daily average of the 30 days leading up to Prime Day 2020, according to the company’s analysis. Amazon did not … Continue reading Amazon Advertisers Up Spend During Two Days Of Prime
How Businesses Can Cultivate Their Online Profile to Attract Prime Job Candidates
Mark Runyon — October 2, 2019 Follow @aspprogrammer Those of us who have been in the online dating pool know about vetting prospects. It doesn’t matter if you’ve developed a great rapport with someone. At some point, you have to ask yourself, “is this person going to boil my pet bunny?” Social media is obviously … Continue reading How Businesses Can Cultivate Their Online Profile to Attract Prime Job Candidates
Amazon Prime Day, Loyalty And Rate Of Returns
Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge by Laurie Sullivan @lauriesullivan, July 12, 2019 It’s difficult to understand why Prime Day remains so successful, until you think of it as benefit to a loyalty program specifically designed to connect brands with consumers by searching on keywords across the Amazon marketplace. Search … Continue reading Amazon Prime Day, Loyalty And Rate Of Returns
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Taylor Peterson on July 12, 2019 Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, … Continue reading The top retailer marketing strategies to compete with Amazon Prime Day
Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Prime Day content drives email engagement for Amazon’s competition
Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition
Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points. Ryan Kelly on January 2, 2019 A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between episodes. Although Netflix described it … Continue reading Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)
Fred Ulrich — November 30, 2018 — November 30, 2018 For those of us who work in the payments industry, contactless payments and contactless cards have been something of a white whale for close to 20 years now. Always out there, just about to catch-on, if only… A brief history of contactless paymentsThere’s a history … Continue reading Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)
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