Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling
Taz Lake — November 3, 2016 Follow @tazlake— November 3, 2016 The 2016 election season is in full swing, and there are four main candidates for the office of the President of the United States. Hillary Clinton, Donald Trump, Gary Johnson and Jill Stein are all vying to become the CEO of our country. Of … Continue reading What Businesses Can Learn from Presidential Candidate Websites
By Melissa Duko July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns
Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm. Timothy Carter on March 28, 2016 Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and … Continue reading What marketers can learn from Presidential candidates
by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election
Laurie Sullivan @lauriesullivan, September 30, 2015 As Presidential candidates gear up with targeted advertising and marketing messages, which ones are doing the best job of reaching the correct audience? A survey conducted online in the United States by Harris Poll, on behalf of cloud marketing software company Emarsys, suggests that 37% think Donald Trump is … Continue reading Which Presidential Candidates Do The Best Advertising, Marketing?
Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers