Tag Archives: Predictive

3 Tips To Build A World-Class Data Source For Predictive

Matthew Cameron — March 21, 2017 — March 21, 2017 In the last video, we described why data is the key ingredient for predictive analytics. But one of the questions we hear most often at Radius is: How do you acquire a critical mass of accurate and up-to-date B2B data? Without revealing all of our … Continue reading 3 Tips To Build A World-Class Data Source For Predictive →

The Future Of Predictive Marketing In An Unpredictable World

Marketing Strategy

The Future Of Predictive Marketing In An Unpredictable World by Will Margiloff, March 9, 2017 In the wake of the inauguration of President Donald Trump, the data world stands shocked and beaten. According to the majority of data and research, this result was highly improbable — if not completely impossible. And let’s be honest, a … Continue reading The Future Of Predictive Marketing In An Unpredictable World →

4 Ways AI Will Power Predictive, Real-Time Analytics

Analytics

by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics →

Criteo Finally Introduces Predictive Search Platform For Google Shopping

Marketing Platforms

by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping →

Intent Data Is Just One Piece Of The Predictive Puzzle

Data Management

by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle →

Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

Marketing Guide

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated →

How To Boost Outbound Email Performance With Predictive

Email Marketing Optimization

by Vignesh Subramanyan Follow @v_subramanyanAugust 6, 2016 Email marketing isn’t new. It’s one of the longstanding channels used by marketers on a regular basis. But the days of one-size-fits-all, batch and blast email marketing programs are over. – Click to tweet Relevant and personalized email content is crucial to engage, nurture, and retain B2B audiences. … Continue reading How To Boost Outbound Email Performance With Predictive →

Finding the “It” Factor in Your Candidates with Predictive Analytics

Effective Hiring

by Jennifer Costa July 10, 2016July 10, 2016 Walk into most contact centers, and you’ll find cubicle after identical cubicle, filled with agents who have access to the same systems, are offered the same incentives, and are required to produce the same results. While no company wants its employees to act like robots, most organizations … Continue reading Finding the “It” Factor in Your Candidates with Predictive Analytics →

Predictive data & ABM: How to move from account lists to account contacts

Data Driven Techniques

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts →

Avoiding The Predictive Analytics Fail In Demand Generation

Analytics

by Adam Needles May 31, 2016May 31, 2016 Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” … Continue reading Avoiding The Predictive Analytics Fail In Demand Generation →