by Anthony Thomas September 19, 2016 When Facebook unveiled its Messenger Platform in April, primarily to help developers build bots, the first-to-market examples were generally limited to receiving information within a Messenger thread. Unless you had an appetite to receive weather reports from a cat called Poncho or wanted to receive CNN news updates via … Continue reading 6 Best Practices for Building a Considerate, Collision-Free Messenger Bot
by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average … Continue reading Shopping Cart Abandonment – 3 Best Practices To Address This Problem
by Katharina CavanoAugust 20, 2016 So, you’ve signed up for Twitter, or Instagram, or even Snapchat, and you’re staring at your phone or your computer screen wondering what the heck you’re supposed to do next or how you should utilize each platform…especially when it comes to your business. We’re here to tell you, when it … Continue reading Am I Doing This Right? 5 Social Media Best Practices for Your Business
by Chris LayneAugust 17, 2016 The numbers are shocking: while shopping cart abandonment is always a common problem in eCommerce, (according to VentureBurn, 68% of online carts are abandoned during checkout), for mobile customers, the numbers are even more astounding. 97% of mobile shopping carts are abandoned during the checkout process. Why are mobile shoppers … Continue reading 4 Mobile Shopping Cart Design Best Practices
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
August 4, 2016 Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At its core, AdWords best practices are in place to determine which advertisers are creating the … Continue reading Google AdWords Best Practices
by Mark Irvine July 31, 2016July 31, 2016 Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. … Continue reading 7 Best Practices for Google’s NEW Expanded Text Ads
by Julie Ritchie July 22, 2016July 22, 2016 Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting … Continue reading Don’t Start Website Personalization Without These Best Practices
by Claude Harrington July 12, 2016July 12, 2016 When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and … Continue reading Best Practices: Explainer Video Distribution & Marketing
by Aleck Schleider , Columnist, July 11, 2016 While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, sound and motion. Palm trees swaying in ocean breezes, children splashing in water, tanned couples running on the beach, a tall icy beverage—these … Continue reading 5 Best Practices In A Converging World Of Screens
