Brittany Berger — April 16, 2017 Follow @thatbberg— April 16, 2017 Okay, I think I’m a pretty productive person. Not quite Beyonce-level productivity, but it’s impressive. I have a day job, a freelance business, two blogs, an online course, a social life, and plenty of time for Netflix binges. I also sleep. Both “like a … Continue reading 5 Productivity Best Practices I Almost Always Ignore
Todd Eiseman — April 10, 2017 — April 10, 2017 Despite the 96% of companies who administer reference checks on job applicants, the effectiveness of this step in the hiring process is often disturbingly low. Many companies conduct them as a formality, checking the box simply because that’s the way they’ve always done it. But … Continue reading Best Practices for Better Employment Reference Checks
David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards
Nathan Hayner — March 29, 2017 — March 29, 2017 Social media today has gained an extremely powerful and wide reach, worldwide. This fact is well-recognized. It has gone way beyond just connecting long-lost friends, sharing pictures/videos and knowing new people. Today, this incredibly useful means is also being utilized for its immense customer care … Continue reading 5 Most-effective Social Media Practices for a Satisfying Customer Service
Alice Chen — March 28, 2017 — March 28, 2017 Change is sometimes necessary when it comes to payments. It can be a business’ Achilles’ heel to do things simply because “it’s always been done this way”. With new, emerging technology and changing consumer behavior, merchants will do well to exercise agility and ability to … Continue reading 5 Traditional Payment Practices That Hinder Growth
Kristen Dunleavy — March 22, 2017 Follow @KristenWritesIt— March 22, 2017 Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, … Continue reading Best Practices for Permission-Based Email Marketing
VerticalResponse — March 17, 2017 Follow @VR4SmallBiz— March 17, 2017 One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. … Continue reading 105 Ways to Build Your Email List: Tips, Tactics, and Best Practices
Lisa Fernow — February 23, 2017 — February 23, 2017 Anyone leading a well-established business faces the challenge of needing to innovate within a large organization while still getting the day-to-day business done. It’s not easy. Innovation is risky. It involves change. And in the heat of battle, it’s tempting to put innovation on the … Continue reading Innovation Best Practices — Three “Periscopes” to Help Rise Above
Gene Sobolev — January 6, 2017 Follow @GeneSobolev— January 6, 2017 In our previous article, we covered how to find and target your audience by selecting the right social networks for distribution, defining content sharing patterns and generating content consistently. These are basic considerations in any social media strategy, but on their own they aren’t … Continue reading 8 Best Practices for Social Posts That Get Noticed [Infographic]
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
