Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty
By Abbey Carlton and Misty Gaither April 14, 2023 The number of Americans with a criminal record has risen sharply over the past three decades. Now, more than 70 million people, or roughly one in three American adults, have a criminal record, according to The Sentencing Project. That’s more than a quarter of the … Continue reading How this one shift can make your hiring practices more inclusive
Full-funnel strategies for using data and insights to engage your top B2B prospects. Chris Wood on February 21, 2023 B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The … Continue reading 3 best practices for B2B ABM marketers
Ireland’s data privacy board punishes Meta for effectively forcing users to accept targeted ads. Kim Davis on January 4, 2023 The Irish data privacy board has imposed a fine of 390 million Euros ($ 414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in … Continue reading EU hits Meta with $414m fine over advertising practices
How Outdated Hiring Practices Can Derail Your Recruitment Efforts Sanjoe Jose / 10 Nov 2022 Too often, recruitment departments are sidelined as simply a call center or cost function of a business, with the sole purpose of getting people to attend interviews and accept offers. This attitude and practice couldn’t be further from the … Continue reading How Outdated Hiring Practices Can Derail Your Recruitment Efforts
TikTok Marketing Statistics and Best Practices for 2022 Elena Cucu / 09 Nov 2022 With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, one of the questions that arise is what are some best practices to follow to ensure the resources invested into … Continue reading TikTok Marketing Statistics and Best Practices for 2022
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies
Companies don’t have to start from scratch to begin experimenting with artificial intelligence. Chris Wood on September 1, 2022 Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, … Continue reading Best practices for getting started with AI
8 B2B Content Marketing Practices that Work Irina Weber / 17 Jul 2022 Content marketing takes an essential role for both B2C and B2B businesses. The spike in content marketing proves that more and more companies invest in content marketing. According to Statista, 66% of B2B businesses want to boost their content marketing budget … Continue reading 8 B2B Content Marketing Practices that Work
