by Bob Hutchins January 28, 2016 Follow @BobhutchinsJanuary 28, 2016 Engagement. It’s one of the most-talked-about metrics in our current digital landscape. High engagement rates, high-quality engagements, repeat engagements… all of these things are important to today’s marketers. But are we going about it the right way? Let’s look back a little to see how … Continue reading True Social Engagement Is a Restorative Practice
by Andre Bourque January 22, 2016 Follow @SocialMktgFellaJanuary 22, 2016 It’s hard to imagine that in 2016 there is anyone who doesn’t use email in their day to day life. It’s even estimated that there will be over 212 BILLION emails sent this year alone. Over 123 billion of those emails will be sent and … Continue reading Understanding the EMC Benefits of Good Email Practice
by Annemarie Walkling December 19, 2015December 19, 2015 Ask anyone outside of HR about internal communications best practice, and they’ll think of the corporate newsletter. It’s a deeply limiting belief — because as any HR professional knows, a huge chunk of business value is created in the linkages between people, when they communicate and collaborate. … Continue reading Internal Communications Do’s, Don’ts and Disasters (a HR Manager’s Best Practice Guide)
by Isabel Stewart November 22, 2015November 22, 2015 As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced if a click is delivered to a poorly created landing … Continue reading 9 Best Practice Tips for Optimizing a Landing Page
If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. Steve Dille on August 20, 2015 Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and … Continue reading Email Best Practice Pros: Lifescript Goes Heart-To-Heart
Justin WilsonAugust 17, 2015 Contact forms are a very important part of your website. All of your marketing efforts are ultimately designed to drive contact with your business: this may take the form of a purchase for B2C marketers or the completion of a contact form if your purchase cannot be fulfilled online. So, imagine … Continue reading Contact Form Best Practice
Craig SullivanAugust 15, 2015 So what’s this all about? Unicorns, Useful Best Practices and Optimisation Experts — all rather rare and mystical beasts. And this quote encapsulates everything I’m going to talk about today: “Stop copying your competitors — they may not know what the f*** they are doing either”- Peep Laja So what’s the … Continue reading The Endless Suck of Best Practice and Optimization Experts
Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Steve HammMay 19, 2015 Landing page optimization is an underrated aspect of online marketing. If you want to give customers an efficient option to learn about your business and your products, then you need to include a landing page on your website. There are multiple types of landing pages. Businesses often include product-centric ones to provide consumers with … Continue reading Landing Page Optimization: The Underrated Online Marketing Practice
