Adobe AI Assistant now generally available

The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis.

Adobe AI Assistant now generally available

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users.

Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions. The aim is to democratize an array of features, making them available to any business users. These include automation of tasks and workflows, generation of new journeys and audiences and simulation of outcomes. In a demonstration [at Summit], the AI Assistant was used to narrow and focus audience segments through conversational exchanges.

PDFs, of course, are a sweet spot for Adobe, and AI Assistant can be used to analyze or generate summaries of documents of any length, or indeed convert them into presentations.

The Assistant is expected to “democratize” access to enterprise applications by bringing more users into content production and other workflows.

Why we care. Well, no surprises of course. Expect this kind of feature to become table stakes for the larger martech suites and many smaller solutions as well. Salesforce Tableau (July 01, 2024) made enhancements to Tableau Pulse to lend a helping hand to users unfamiliar with data visualization. Across the Salesforce suite, we now have Einstein Copilot. HubSpot has Content Assistant and Campaign Assistant but not yet a copilot ranging across the whole platform. Everybody’s doing it, which doesn’t make it a bad thing.

What AI Assistant can do. Among the main capabilities of the now generally available feature are:

  • Insights into the Experience Platform. Users can ask questions about audience segments, identity maps, datasets and journeys.
  • Content generation, including images from Adobe Firefly.
  • Predictive insights into campaigns (upcoming).

The post Adobe AI Assistant now generally available appeared first on MarTech.

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About the author

Kim Davis

Staff

Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.

Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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