Tag Archives: Practical

Breaking down data silos: A practical guide to integrated marketing data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers.  This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data

The pitfalls and practical realities of using generative AI in your analytics workflow

The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow

How to choose the right martech partner: 6 practical tips

Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips

Blogging For Business: 7 Practical Resources and Ideas to Help You Get Started

Heather Cooper January 13, 2022 At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to be a powerful marketing tool for businesses of all shapes … Continue reading Blogging For Business: 7 Practical Resources and Ideas to Help You Get Started

PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

Meshur Ahir November 16, 2021 Are you running your store without optimizing it for search engines? If yes, then you’re not alone. A lot of them are. It is true that many people don’t perform SEO activities for their PrestaShop store and then later, they fail to meet their objectives. PrestaShop is a highly popular … Continue reading PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction

Dariya Lopukhina October 30, 2021 picjumbo_com / Pixabay Maintaining growth is important at every stage, but particularly when entrepreneurs are first branching into their new venture. We look at 9 methods you can act on to encourage growth in your business. 1. Identify Market Need It seems simple, but too often entrepreneurs become bogged down … Continue reading 9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction