Tag Archives: PostPandemic

Go-to-market tactics that won’t work in a post-pandemic world

Marketing Testing

Going all-in on rapid growth is not the most secure GTM strategy in this “next normal” world. Anand Thaker on July 3, 2023 Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.”  Brands were working on transformative GTM efforts pre-pandemic. But then many of … Continue reading Go-to-market tactics that won’t work in a post-pandemic world →

The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Loyalty Programs

Discover the source of your customers’ loyalty and learn how to attain it. Comarch on June 22, 2023   Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now … Continue reading The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch →

How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends?

Data Privacy

How Data Privacy Has Revolutionized Post-Pandemic Workplace Trends Amtul Rafay / 13 Oct 2022    The COVID-19 Pandemic has completely changed how the world does things. While the Pandemic lasted, people were busy trying to make things easier so that they could survive until the COVID-19 curve flattened. Now when it has ended, it has … Continue reading How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends? →

Marketing To New — And Smaller — Post-Pandemic Segments

Marketing Transformation

Marketing To New — And Smaller — Post-Pandemic Segments by Harvey Chipkin , Columnist, March 24, 2022 Two years ago, Matt Voda, CEO of OptiMine Software, was prepared for anything as the pandemic set in, expecting particularly hard hits for retail and travel. Heading up a company that provides data and analytics for marketers, he … Continue reading Marketing To New — And Smaller — Post-Pandemic Segments →

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy

World Level Crisis

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021  Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy →

Top 2021 Post-Pandemic Pivots for Retail Stores

Retail Industry

Jennifer Warren July 17, 2021 Agreed, the headline is slightly presumptuous, in light of the third wave looming large and governments’ globally gearing up for the same. That said, with vaccination drives going on in full swing, mask-mandates being lifted, travels resuming, and offices reopening, people are actually heaving a sigh of relief – a … Continue reading Top 2021 Post-Pandemic Pivots for Retail Stores →

Why Your Post-Pandemic Digital Strategy Should Include Live Video

Digital Strategy

Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video →

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