Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen
Tag Archives: Position
Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Consumer Behavior Influences Search Ranking Position
Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position
How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. Stephan Spencer on June 5, 2017 For many site owners, ranking in position 1 is the holy grail of SEO. However, if … Continue reading How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce
Virginia Franco — March 31, 2017 Follow @VAFrancoResumes— March 31, 2017 As an executive resume writing consultant, I often work with clients understandably worried about how to overcome a gap in their career history. Whether you left the job market by choice or otherwise – my experience working with out-of-work clients has shown me they … Continue reading Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce
SEO Lesson: Position “0”
Roee Ganot — February 19, 2017 Follow @RoeeGanot— February 19, 2017 What’s the top spot you can get in search results? Chances are that you just answered “Number 1.” The position right at the top of the page. The position that people see first. But wait, do they actually see that position first? You have … Continue reading SEO Lesson: Position “0”
Solving Lead Buyer Challenges: Competitive Position
by Ryan Schwartzberg June 16, 2016June 16, 2016 “Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?” When you make the decision to purchase a lead, you’re often doing so without any way to know which of your peers have already … Continue reading Solving Lead Buyer Challenges: Competitive Position
Here’s how to position yourself to be a new mobile leader
Who’s in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we’ll see the emergence of new kinds of mobile leaders. Josh Todd on June 15, 2016 You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the … Continue reading Here’s how to position yourself to be a new mobile leader
Serial Position Effect: Why Order Matters in Optimization
by Alex Birkett June 8, 2016June 8, 2016 You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a … Continue reading Serial Position Effect: Why Order Matters in Optimization
How to Sell Yourself as a Candidate for a Management Position
by Tabitha Jean Naylor May 16, 2016 Follow @TabithaNaylorMay 16, 2016 Interviewing for a position in management is much different than interviewing for an entry-level job. A manager should have certain skills needed for effective coordination of a business. Your ability to portray these skills to a potential employer will help you stand out from … Continue reading How to Sell Yourself as a Candidate for a Management Position